Tag Archive: YouTube

Social Selling for Sales Leaders: How Social Selling Works

This post originally was posted on HootSuite’s blog by Brian Bailard and was partially based on using their social selling interaction with me, Gerry Moran.   In part 1, I defined social selling as the use of social media by salespeople to generate revenue. In this post, we’ll walk through how one of your salespeople would do social selling. We’ll start with an overview of the biggest social networks, then explore a social selling example to see how it works in practice. To learn how social selling can boost revenue across your…
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5 Ways To Continue The Social Conversation After The Event

How do you use social selling to continue the conversation after the event or trade show? Your feet are aching, your back is probably hurting, and you might still have the ‘customer smile’ set in stone on your face, but there is still quota and sales goals to meet. I just returned from SAP’s SAPPHIRE NOW in Orlando, where MY feet are tired from logging over 50,000 steps across the show floor; my Fitbit says that is 25 miles of walking! After any event like SAPPHIRE NOW, every small business or…
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How To Create The Perfect YouTube Video Post

YouTube marketing needs to be a key tool in your marketing tool kit. 58% of B2B marketers rate videos as the most effective content marketing tactic.  One of the reasons is probably because 700 YouTube video links are shared on Twitter every minute. I am going to explain to you how to use this Perfect YouTube Post Blueprint to create a video that will get found sooner (than if you did not follow the suggestions)! Being found before the competition is an enormous win in today’s competitive environment to help you…
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Craft Beer and Social Media … The Perfect Pairing.

A recent beer pairing dinner I attended reminded my about a recent social media channel strategy I developed! What does a nice cold beer paired with an entree have to do with social media channel strategy? I asked myself that same question in between the 3rd and 4th course at a pairing dinner at one of my favorite craft-beer joints, Pinocchio’s Beer Garden in Media, PA! You see, in between each incredible course at Pinocchio’s, Belgian and German beers were paired with German-inspired baked goods and tasty locally made cheese…
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7 Ways To Get Your Video Viewed More On YouTube

The old saying “if a tree falls in the forest and no one sees it, does it make a noise” applies to your YouTube marketing strategy. The new social media saying goes, if you post a video on YouTube and no one sees it, did you really post it? Whether your video is an interview, a how-to or a lesson, it behooves you to set it up for success to others can easily find it! Since we know that YouTube is the second most-used search engine (i.e., Google is first!) you can…
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