Tag Archive: Twitter

Where On Earth Are Your Twitter Followers?

Have you used TweepsMaps to find out where your Twitter followers are based? It’s a simple and easy way to determine the footprint of your fans! So, why understand where your tweeps are based? 1. It’s a fun tool to understand how far your messages are reaching 2. You can impress your blog or site visitors with your reach, since you can exhibit your statistics 3. It can provide bigger brands a quick read on the success of a geo-targeted social media campaign One key challenge, though, is the old…
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11 Holiday Social Media Ideas For Your Small Business

Is your small business social media plan up to the Festivus feats of strength? If you aren’t getting the most out of your social media for your business this holiday season, then you need to think about using the many social media strategies to generate awareness of your business and sales for the holidays! Do you know how to time your posts or  word our Tweets to reveal attention-grabbing messaging? Do you even have time for this type of strategic thinking? How do you set yourself up for holiday success?…
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With (Twitter) Power Comes Great Responsibility

I had an executive coach while working at HBO back in the early 2,000’s. One of my key take-aways from my coach was that emotional intelligence (EI)  is one of the  keys to success. Social Media has since exploded and now has become native behavior for everyone, including big brands and companies. This explosion continues to challenge the limits of EI. This week alone shows how Cardale Jones, Ohio State foot ball player, doesn’t like to do homework and the Kitchen Aid social media manager likes to tweet from the couch during debates….
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Holy Social Media Utility Belt, Batman!

Zap! Pow! Wham! are three of the first words that I learned when growing up. My dad used to read them to me while we were watching Batman! Before the age of social media, as we know it today. What I loved about Batman was his utility belt and all the cool things strapped to it to help him conquer the Penguin, Mr. Freeze and The Riddler, among other bad guys. I was constantly trying to make my own utility belt to help me with my own conquering. Flash ahead…
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10 Ways To Drive More Clicks With Your Tweets

Have you heard the term “vanity metrics”? Vanity metrics is about SIZE …. the bigger the better … more Twitter followers, etc. We need to challenge ourselves to think beyond them : How many followers do I have?  How many times was a hashtag used? These are critical inputs into ROI – return on interesting. However … they are not the best business or demand generation metrics. Our job with social media and demand generation is to find a way to put ourselves in front of the customer’s buying journey…
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