Tag Archive: Twitter

What’s In Your Social Selling Secret Sauce?

Social selling secret sauce

What’s in your social selling secret sauce? Do you have the social ingredients for successful cold calling on your B2B, B2C or small business prospects? McDonald’s Big Mac has its secret sauce. Jack In The Box has its secret sauce. Even my great-grandmother Michaelena had her secret sauce that she used to make her Polish golumpkis. But, as my great-grandmother Michaelena always said, “You know when your secret sauce is working when your customers come back for more!” And, we always went back for more of her golumpkis. So, what’s…
Read more

Look 5 Times Before You Contact Your Customer.

Look 5 times before you cross the social selling street.

I can hear my mom giving me my first social selling lesson over 40 years ago, “Gerard Michael Moran, look five times before you cross that street!” Why did my mom want me to go through what seemed to be and extreme exercise to do a simple task? Well, she wanted to set me up for success to make it to the other side of the road. “Having more information before you act will keep you alive and make you successful” was what she always said. What great selling advice…
Read more

These Are A Few Of My Twitter Favorites Things

I simply remember my Twitter Favorites things and then I don’t’ feel so bad. If I were to try to sell something to the Sound Of Music’s Maria Von Trapp, I’d have a better chance of getting her to buy if I could first start a relevant and personal conversation with her. To prepare for my first contact with her I would listen to her sing … My Favorite Things. She organized her favorites, like “raindrops on roses and whiskers on kittens”, so it would be easy for me to find them. Once I found them it would be easy…
Read more

How Can Fix Your Personal Branding?

“Mirror mirror on the wall, do I have the scariest, or least most impressive, social media branding of all?” Does this self-inquisition sound like it fits your personal social branding? It’s the beginning of the year, so it’s time to look into YOUR virtual mirror and recognize your true brand colors on social media. So, Google yourself and see if you are living in a fairytale when it comes to the strength of your brand. With 89% of all people starting their buying process with search, you need to deliver content, graphics and messaging…
Read more

The Role Of Timing With Your Marketing Strategy

As the greatest rock and roll band of our time, The Rolling Stones, say … “Time is on our side”, especially when it comes to creating a winning content and marketing strategy. You can have the greatest blog posts, videos, infographics, slides or resources in the world, however if you do not consider the role of timing you may miss out! Timing is something you have complete control over; deploying content, responding to an inquiry, and keeping the user experience as simple as possible. Timely response, execution, user experience and…
Read more

10 Killer Social Media & Social Selling Infographics

Social media and social selling infographics can cut a long story short in a very visual and illustrative way. It’s true that a picture is worth a thousand words. So, here are MarketingThink.com’s 10 most popular 2013 infographics that are worth at least 10,000 words! 10 Best Social Media & Social Selling Infographics How To Build The Perfect Tweet This infographic has been translated in German, Danish, Swedish, Spanish by passionate MarketingThink readers. Use this no-nonsense approach to creating a tweet to connect with the people and businesses you want to…
Read more

10 Things On My Social Santa List. What’s On Yours?

Dear Social Santa, I tried dropping my Social Santa Christmas list to you at the mall this weekend, but the lines were too long! I thought that you’d rather receive a blog post or tweet instead of a letter since you are Social Santa and you do have a Twitter account, after all! The things I am asking for this year can help us all, big business bloggers, small business tweeters and social selling LinkedIn users to be better social media publishers. I want to make communication easy to read,…
Read more

Follow The Yellow Brick Road To Find Your Twitter Followers

If Twitter was around during the making of the Wizard Of Oz, then Dorothy would have had a follower strategy for Twitter! Since Dorothy followed the Yellow Brick Road, she was able to find relevant friends and organize her search for a way to return to Kansas! By developing a follower strategy for Twitter, you will increase your social network and find success too. Your strategy will help you to stay on track by using a solid following strategy and great content and messaging to receive a valuable pay out,…
Read more

11 Small Business Social Media Ideas Inspired By Festivus

Is your small business social media plan up to the Festivus feats of strength? Your small business potential should be inspired by Frank Constanza’s story from the 1997 Seinfeld episode. As Frank said, “Many Christmases ago, I went to buy a doll for my son. I reached for the last one they had, but so did another man. As I rained blows upon him, I realized there had to be another way.” How can your business experience that in-store traffic and demand? If you aren’t getting the most muscle out…
Read more

Voice Lessons On Content Marketing

Voice Lessons On Content Marketing

Shows like The Voice and American Idol provide incredible content marketing advice …for a song. Where else can a brand-to-be, like Daughtry or Carrie Underwood, get coached to sing someone else’s song in a way to make it their own? Repurposing and curating messaging so it “sings” is a critical part of every marketer’s content marketing strategy. Businesses and individuals need a content marketing strategy to amplify their awareness. With original content coming at a time and resource premium, many individuals and brands cannot solely rely on developing only original…
Read more