Tag Archive: Twitter

Content Is The Key To Open The Door To Social Selling Success

Content Marketing Is Key To Social Selling Success

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. Yes, helping to frame the business opportunity and presenting features and benefits are essential. However, we do all of that with content. Successful sellers are writers and publishers! Don’t See The Connection Between Content Marketing and Social Selling? Don’t you see the content and selling connection? Well, your customers…
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The Cure For The Common Cold Call Is Social Selling

No Cold Calling

Are you coughing up excuses why you missed your sales quota? Are you working at a feverish pace to get through your call list with no luck? Or, are you feeling depressed and alone since your calls and emails go unanswered? If you are experiencing these symptoms which prevent you from making a successful connection with a new sales prospect, then you have a case of the common bad cold call. The Common Cold Call Is An Epidemic Problem Face it, the impact of the common cold is an epidemic…
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What Does Twitter Success Look Like?

Twitter Success Formula

What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Or, do you need to increase your social and personal brand currency to help you reach your bigger goals? Winning marketing leaders, sales executives and thought leaders understand this differentiation and the need to do five key things to be successful with Twitter. 5 Things You Need…
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Social Media Career Advice For Graduating Seniors

ocial Media Mistakes | MarketingThink.com | Gerry Moran

Are you a Millennial graduating with the Class of 2014? Or, are you a parent who is hoping for a return on college investment from your Class of 2014 Millennial? I am the father of two Millennials, a hiring manager of a few more and a connector to many. To help this Class of 2014 I have liberally borrowed (or highjacked) from Max Ehrmann’s famous Desiderata commencement poem to help this year’s graduates (and many other Millennials) to successfully use social media to start and build their careers. The following…
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How 15 Top CEOs Started Using Twitter

Everyone has to start somewhere; even CEOs and the C-suite with using social media. Some CEOs have embraced social media to authentically connect with their constituency. And, they have done it more effectively than the pointy-haired boss characterized in Dilbert!   Why Aren’t There More Social CEO Leaders? However, not every CEO has jumped on this “new corporate communications” opportunity. Many are not relating with customers, coworkers and ‘the street’ and leaving valuable social currency on the table. In fact, only 30% of executive directors within NASDAQ 100 companies are…
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Teach Instead Of Sell

Be A Social Selling Teacher

89% of buyers search on Google, Bing, etc. when planning to make a purchase, according to the Fleishman-Hillard research. There is a social selling lesson here. So, what can you learn from this simple statistic? Today’s selling and marketing lessons are influenced by this customer native behavior. They are learning and educating themselves with or without our help using digital and social sources. We’ve all had customers tell us they have narrowed down their decision to a handful of vendors or products based on their own research. Even worse, we’ve…
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Is Your Sales Team Fishing Where The Fish Are?

Fishing Where The Fish Are | Social Selling

Who needs social selling? If 67% of the buyer’s journey is now done digitally, according to SiriusDecisions, then you do. This buyer research indicates that customers are using the search capabilities and content at their fingertips. They are self-assessing their needs, conducting their own research and making some level of a decision before they ever connect with your company. Essentially, your customers are visiting digital ponds, called LinkedIn, blogs, communities and various social media channels, and schooling themselves. So, are you fishing where the fish are? Or, is your sales…
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10 Ways To Teach Your Customers To Buy From You

When it comes successful social selling and meeting your sales quota, being more like a car mechanic, instead of a car salesman, might be the key to your success. Huh? How are you going to meet your quota if you don’t act like the tenacious and famous car salesman, Cal Worthington? I have purchased over 10 cars in my lifetime and cannot remember any of the names, faces or other details of the people who sold them to me. However, I remember every car mechanic I’ve ever worked with. I…
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4 Social Selling Strategies For Your Sales Playbook

While social selling has clearly taken strong hold in the B2C world, its prevalence in B2B interactions is less well established. Sure, plenty of companies have a presence on Facebook, LinkedIn, Twitter, or other social sites, but that’s a far cry from getting sales teams to use social media as a central component of their sales strategy. The question is, what best practices really work to turn social into a powerful sales tool for your business? Even more important, is the payoff worth the effort? The Rewards of Social Selling…
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Social Selling Luddite, Laggard or Lover?

Are you a social-selling laggard, luddite or lover? If you are a laggard or luddite, then it’s time to put your beeper in the drawer, because your customers aren’t using theirs any more. If you are still cold calling with phoning, emailing or using good old-fashioned shoe leather, then your selling strategy may not prove to be successful for much longer. Avoiding adding social media to your prospecting, call preparation, customer contact or relationship building, then you are probably a social selling luddite or laggard. So, what’s a social selling…
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