Tag Archive: social media roi

Paradise by the Social Media Dashboard Light

Social Media Metrics

“Let me sleep on it, I’ll give you an answer in the morning.” This song lyric might be your response if asked for performance data and you don’t have a social media dashboard. However, it’s not the right answer in today’s competitive B2B landscape. This assertion is especially true if your CEO needs quick insight into your program budget. Two Key Social Media Measurement Stats Open Up Your Eyes to a Big Surprise A study by Adobe reports 88% of marketing experts do not accurately measure their social media initiatives effectiveness. …
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