Cut To The Customer Experience Chase With QR Codes

QR Code Signage | SAP

QR codes connect a customer opportunity with social-local-mobile (SoLoMo) experience to help you build a relationship or make a sale. QR codes are 2-dimensional (2D) encoded bar code images that resemble maze-like square. Getting their start in Japan a few years back, they continue to gain traction and are the most popular of today’s 2D options.This SoLoMo marketing strategy makes it easy for (some) consumers to quick access content and information on their terms … a win-win situation. While not for everyone is adopting this tactic, as eMarketer reports that…
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Social Media Ideas For Artists, Art Shows and Art Galleries

Are you an artist who is having a tough time putting brush to canvas when it comes to using social media to help your business succeed? It was a stroke of luck that I happened on to the Rittenhouse Square Fine Art Show in Philadelphia this past weekend (since I was in Philadelphia for Philly Beer Week /#PBW2013). My big take-away for this event, aside from $400 in original artwork from Dave Bruner at, was that artists are in a social business. However, most of these artists seem to…
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