Tag Archive: Measurement

How To Measure The Success Of Your Blog

My first-grade teacher, Sister Christine, always said, “The best way to make sure that something was working was to set goals, ask questions about what you are trying to achieve with your goals and then measure your performance.” Whether it was with a ruler, a calculator or simple checklists, the good Sister also noted that there were many simple tools to help measure success. And, Sister Christine could be very inspiring with the ruler to encourage and measure our educational success if you know what I mean! These measurement lessons…
Read more

5 Ways To Measure And Optimize Your Blog Traffic

My great-grandmother used to say about her blogging success, “Blogging success is a lot like managing highway traffic. You can always get to where you need to go no matter the traffic. Just, some traffic is better than other traffic. So, you need to pay attention to the kind of traffic that is driving views to your blog.” Counting the amount of your blog visits is a great indicator of your success. I look at my site MarketingThink.com site traffic every day to check on its daily health. However, I…
Read more

10 Questions To Ask About Your Twitter Reach

10 Questions To Ask About Your Twitter Reach

Giving a business or social media manager a list of free Twitter tools without directions is like going to The Home Depot to buy tools without a plan to use them. You will likely end up with a collection of power tools and a hodgepodge of projects in your home! Smart marketers need to ask the smart questions to help them manage their business against their goals. Once you have identified the smart questions to ask, then you can figure out what tools you need. There are three key types…
Read more

How To Measure Your LinkedIn Social Selling Success.

Yes, the bigger the size of your LinkedIn network the better for your social selling efforts. However, it’s also what you do with that big network that will make you successful and put a smile on your sales leadership’s faces! Pardon the entendre, but the wording did get your attention, didn’t it? And the more attention that you can get with your network and extended LinkedIn network for social selling, the better!     LinkedIn & Social Selling Goals Your personal or business’ social media goals likely center on three…
Read more

Social Media Advice For College Grads

Social Media Advice For College Grads

You have graduated college and started your job search, but do you know what social media super powers today’s hiring managers expect? The pressure is on for college graduates and Millennials. Hiring managers over the age of 32 expect you are a social media expert and can immediately help their business because of this “super power”. Is this expectation scary? Even if you are not applying for a social media job, the expectation is still there. Do you know how to write a Tweet? Can you connect a business problem…
Read more

9 Simple Ways To Calculate Facebook And Twitter Success

I was recently interviewed for a research study on the topic of B2B social media measurement. Social media metrics and analytics are hot topics today.  Many companies need to make a decision to invest in a social practice or a center of excellence and social media measurement helps to support their decision. Listening tools like Netbase, enterprise deployment platforms like Sprinklr and a team of channel managers and strategists can impact a company’s bottom line. It can also be an investment that takes a company to the next level! At SAP,…
Read more

9 Social Media Metrics To Tell If Your Posts Suck

How can you easily measure social media ROI or social media metrics?  Call me old school, but I love the envelope when it comes to that question. The envelope is so versatile. Use your envelope to mail a birthday card (and I need to mail more birthday cards), serve as a temporary coaster for your coffee or beverage of choice, or to scribble a quick calculation!  I am sure that you have heard the phrase, “back of the envelope calculation.”. I have used an envelope to make this type of quick…
Read more

Social Media Content Creation Gangnam Style

As I get my Gangnam Style moves down for some late-night lounge club dancing at the upcoming Las Vegas event, I cannot help to have some social media content creation ideas arise. Hmmm. How do I connect content creation , evangelizing, sharing and crowdsourcing for a live event with this now-famous horse dance?!? Yes, everything I think about IS about social media marketing analogies. And, how can I show you how to create some awesome social media content while at the event? This blog post shows you how to create…
Read more