Tag Archive: Marketing

Do You Have The Social-Business Home Field Advantage?

Are you losing the social media marketing game to your competition? Are your customers attending the sales game on your competition’s field? Is your competition converting more business with their messaging? If so, then it’s time to work on YOUR social-business home field advantage. If you are not your customer’s home team, then it’s time to work on some social-media and content strategy. 38% of organizations are reaching customers primarily through social means (Source: McKinsey) and 75% of people use social media to make a purchase decision. These social media plays will…
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SMART Goals To Get Your Social Media Strategy In Shape


Does your new year’s social media resolution involve getting in shape? Or, as Hanz and Franz would have said, are you ready to “pump up” the effectiveness of your social media? If a social shape-up is in the cards for you, make sure you set yourself up for a winning hand. There is no better way to break your resolution and lose the game than with the lack of specific, measurable, achievable, realistic and time-based goals – SMART goals. I just returned from the gym for the first time in…
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SAP Says: Link Revenue to Social Media to Show ROI

This article, which recaps my keynote session at the Gilbane Conference, first appeared on SMS Wire and was authored by Dom Nicastro. BOSTON -— Social media marketing programs are sexy. But do you know what’s even sexier? Social media marketing programs that tie directly back into sales, conversions and strong leads. SAP North America’s social media program was featured during this morning’s keynote on Day 1 of the Gilbane Conference here at the Westin Boston Waterfront Hotel. Gerry Moran, head of social media for SAP North America,said SAP has a…
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Social Media Content Creation Gangnam Style

As I get my Gangnam Style moves down for some late-night lounge club dancing at the upcoming Las Vegas event, I cannot help to have some social media content creation ideas arise. Hmmm. How do I connect content creation , evangelizing, sharing and crowdsourcing for a live event with this now-famous horse dance?!? Yes, everything I think about IS about social media marketing analogies. And, how can I show you how to create some awesome social media content while at the event? This blog post shows you how to create…
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