Tag Archive: LinkedIn

Your LinkedIn Profile Photo Is Scaring People

I have over 4,000 LinkedIn contacts, and I have seen it all when it comes to bad profile photos! With 43% of US marketers finding a customer through LinkedIn (1), it makes sense not to scare away potential customers then! No, this picture of my friend Frank is NOT me! Among my contacts, the most interesting examples are: topless women (at least it appears like that), people with a third hand on their shoulder, people jumping out of planes and there are even men with pets, including a tiger. When it…
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How To Create The Perfect LinkedIn Profile Blueprint

Optimizing your LinkedIn profile is key to you managing your social brand. In fact, the Justice Department is spending $544K to improve it’s own LinkedIn profile, reports the Washington Times. Using this The Perfect LinkedIn Profile Blueprint will help you make your social brand work a little harder for you! I just returned from SAP’s field marketing kick-off meeting where we provided social media brand tune-ups using a similar format as the blueprint outlines.  Many of the 2,000 people who stopped by our Social Media Genius Bar had their profiles…
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5 B2B Social Selling Mistakes To Avoid

Learning to dance was the best thing I ever did in high school! By learning to dance I eased my way into many a first date! Who wants to say yes to a dorky sophomore in high school if there is nothing in common … not even knowing if he knows how to do that Saturday Night Fever Dance (ugh oh … dating myself alert!). “Dancing” with you prospect with social media is required before you start to “date” them! First, Gartner estimates that 50% of companies on social media…
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Craft Beer and Social Media … The Perfect Pairing.

A recent beer pairing dinner I attended reminded my about a recent social media channel strategy I developed! What does a nice cold beer paired with an entree have to do with social media channel strategy? I asked myself that same question in between the 3rd and 4th course at a pairing dinner at one of my favorite craft-beer joints, Pinocchio’s Beer Garden in Media, PA! You see, in between each incredible course at Pinocchio’s, Belgian and German beers were paired with German-inspired baked goods and tasty locally made cheese…
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Holy Social Media Utility Belt, Batman!

Zap! Pow! Wham! are three of the first words that I learned when growing up. My dad used to read them to me while we were watching Batman! Before the age of social media, as we know it today. What I loved about Batman was his utility belt and all the cool things strapped to it to help him conquer the Penguin, Mr. Freeze and The Riddler, among other bad guys. I was constantly trying to make my own utility belt to help me with my own conquering. Flash ahead…
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