Tag Archive: Instagram

Your Content Marketing Strategy Is Melting Away

Hatteras Sno-Balls

Your social media strategy likely does NOT have a snowball’s chance at the beach to succeed, if you are like most small businesses. This dripping performance is especially the case if you count on Facebook as your promotional engine. Your Facebook Messaging Doesn’t Reach All Of Your Followers You see, 58% of small businesses use Facebook at their primary online marketing machine. While 43% do not know if it’s even working for them. Yikes! Talk about driving in a snowstorm. I speak with hundreds of small businesses every year and…
Read more

Using A Guy In A Chicken Suit Instead Of Social Media?

Do you think a worker dressed as a bird ‘hawking’ pizza will generate more store traffic than a well-crafted social media campaign  using Twitter, Facebook and Instagram ‘toppings’? Are you feeling ‘clucky’, well are you? Apparently the pizza shop in my neighborhood does. I have seen this slice of marketing strategy in my home town and it made me wonder if small businesses “get it” when it comes to the power and scale of social media. It’s important for small businesses to drive foot traffic in the most efficient way possible….
Read more

Social Media Ideas For Artists, Art Shows and Art Galleries

Are you an artist who is having a tough time putting brush to canvas when it comes to using social media to help your business succeed? It was a stroke of luck that I happened on to the Rittenhouse Square Fine Art Show in Philadelphia this past weekend (since I was in Philadelphia for Philly Beer Week /#PBW2013). My big take-away for this event, aside from $400 in original artwork from Dave Bruner at DaveBruner.com, was that artists are in a social business. However, most of these artists seem to…
Read more

5 Ways To Continue The Social Conversation After The Event

How do you use social selling to continue the conversation after the event or trade show? Your feet are aching, your back is probably hurting, and you might still have the ‘customer smile’ set in stone on your face, but there is still quota and sales goals to meet. I just returned from SAP’s SAPPHIRE NOW in Orlando, where MY feet are tired from logging over 50,000 steps across the show floor; my Fitbit says that is 25 miles of walking! After any event like SAPPHIRE NOW, every small business or…
Read more

How To Build The Perfect Instagram Profile

The iPhone and other smartphones are now the most used cameras in the world, which means you need to be thinking about using Instagram for business! Is your Instagram profile or account up for the challenge? Your customer base is a collection of picture takers, picture searchers and picture users, so you are missing out if you are not a part of the conversation! Instagram has 100 million users who have taken over 4 billion photos (as of April 2013), so your customers are using it daily. This mass adoption…
Read more

How To Use Social Media For Craft Beer Marketing

Craft beer marketing for your craft beer bar mirrors small business or retail marketing and is a little more fun to do when you integrate social media into the mix! Craft beer represents only 5% of the overall beer market, but it’s pouring on more drinkers every day. Mintel reports that craft beer sales in the United States shows that sales nearly doubled between 2007 and 2012, increasing from $5.7 billion in 2007 to $12 billion in 2012. How do these craft brewers and bar connect with their customers? Many craft…
Read more

How To Create A Picture Perfect Instagram Marketing Program

Picture this. You are standing next to a gingerbread house in a supermarket. Your girlfriends snaps an iPhone Instagram picture, and then uploads it to the Internet! Sound fun? More and more businesses are hosting such contests. So, how do YOU create an Instagram contest for for your small business or big brands that is interesting and is built for success? Check out (pun intended) this Instagram contest that Whole Foods is presently running in its Plymouth Meeting, PA store. The numbers speak about Instagram marketing adoption. In 2012, Simply…
Read more

Hop To It. Your Small Business Should Be On Instagram

Nothing like a mini-vacation at Rehoboth Beach this weekend to relax and to help me see clearly! The weather was 70-degrees in November and there was no damage from Hurricane Sandy – NICE! I love strolling the beach AND I love ending up most strolls at Dogfish Head Brewery! I love taking photos of where I have been and great moments in marketing. And, I have been using Instagram more recently, since I really am a closet iPhone photographer (you should see the pictures of closets I have taken!). As…
Read more