Tag Archive: Foursquare

Crafty Social Media Ways To Make Craft Beer Marketing Work

When I walked into the annual Valley Forge Craft Beer Festival by Starfish Productions last night I was not greeted as if I was walking into Cheers, but there was a great sense of craft beer camaraderie. There always is comaraderie when craft beer is involved. What a great common denominator and a very social environment beer creates! Everyone wants to share about the latest find … from the brewers to the attendees! These beer festivals are classic blocking and tackling strategy by brewers and distributer to drive product sampling….
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Local Retailers Are Doing Small Business Saturday All Wrong

Argh … I think I heard Charlie Brown say something as Lucy pulled the Small Business Saturday doormat from under his feet! Was Small Business Saturday a success? How can the next one be a success? The National Federation of Independent Businesses, or NFIB, reports that Small Business Saturdays are successful. In fact, in 2013 consumers spent $5.5 billion on one Saturday! My recent Small Business Saturday shopping adventure began with a ride on the “Small Business Saturday (American) Express” today to Media, PA – literally a train from Drexel…
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Small Business Social Media Marketing Tips

Every day I hear consumers say that the Walmarts and Starbucks are just killing the small business owner! In fact, my significant other’s sister won’t shop at a small Walmart because of what is does, according to her, to the local businesses. I don’t completely agree. I think every small business owner has the tools at his or her fingertips to compete at an acceptable level. They just have to be smart about it or connect with a marketing coach to help with their strategy and execution … much like…
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How Small Businesses Are Using Foursquare to Market

You know the old story of David and Goliath … and how David used social media, specifically Foursquare, to knock Goliath down, right? Well, the story really did not go that way, however, it’s the same strategy that small- and mid-sized businesses can use today to counter the big box brands like Wegmans, Best Buy and Walmart! This is the year of the mobile-enabled shopper! In fact, a recent research indicates  that when inside a store, 66 percent of shoppers will use their mobile device to compare prices with another physical store,…
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