Tag Archive: Craft Beer

Content Marketing Lessons From Dogfish Head Craft Brewery

My last day of vacation in Rehoboth Beach presented a great content marketing lesson courtesy Dogfish Head Craft Brewery’s brewpub. Imagine craft beer pouring on some great social media ideas! How could life be so good to a social media marketer? The Dogfish brewpub’s fresh and creative approach to craft beer creation provides a wonderful lesson for us all on to take an off-centered look at our own content marketing strategy. Four-pack Of Off-Centered Homemade Content Marketing Inspiration From Dogfish Head Craft Brewery Brew Up Small Batches Of New Content…
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Social Media Ideas For Craft Beer Marketing

This post is part 2 of a 3-part series on craft beer marketing. “I’ll have another” is what every craft beer bar owner or brewer wants to hear after a customer tries a new draft like Evolution’s Lot No6 Double IPA … my new sleeper DIPA! And, I hope that you said the same thing after you read the first in a 3-part series on using social media for craft beer marketing to promote your craft beer bar – CraftBeer Marketing | How To Use Social Media To Promote Your…
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How To Use Social Media For Craft Beer Marketing

Craft beer marketing for your craft beer bar mirrors small business or retail marketing and is a little more fun to do when you integrate social media into the mix! Craft beer represents only 5% of the overall beer market, but it’s pouring on more drinkers every day. Mintel reports that craft beer sales in the United States shows that sales nearly doubled between 2007 and 2012, increasing from $5.7 billion in 2007 to $12 billion in 2012. How do these craft brewers and bar connect with their customers? Many craft…
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Crafty Social Media Ways To Make Craft Beer Marketing Work

When I walked into the annual Valley Forge Craft Beer Festival by Starfish Productions last night I was not greeted as if I was walking into Cheers, but there was a great sense of craft beer camaraderie. There always is comaraderie when craft beer is involved. What a great common denominator and a very social environment beer creates! Everyone wants to share about the latest find … from the brewers to the attendees! These beer festivals are classic blocking and tackling strategy by brewers and distributer to drive product sampling….
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