Tag Archive: Content Marketing

Do You Have The Social-Business Home Field Advantage?

Are you losing the social media marketing game to your competition? Are your customers attending the sales game on your competition’s field? Is your competition converting more business with their messaging? If so, then it’s time to work on YOUR social-business home field advantage. If you are not your customer’s home team, then it’s time to work on some social-media and content strategy. 38% of organizations are reaching customers primarily through social means (Source: McKinsey) and 75% of people use social media to make a purchase decision. These social media plays will…
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How Can Fix Your Personal Branding?

“Mirror mirror on the wall, do I have the scariest, or least most impressive, social media branding of all?” Does this self-inquisition sound like it fits your personal social branding? It’s the beginning of the year, so it’s time to look into YOUR virtual mirror and recognize your true brand colors on social media. So, Google yourself and see if you are living in a fairytale when it comes to the strength of your brand. With 89% of all people starting their buying process with search, you need to deliver content, graphics and messaging…
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The Role Of Timing With Your Marketing Strategy

As the greatest rock and roll band of our time, The Rolling Stones, say … “Time is on our side”, especially when it comes to creating a winning content and marketing strategy. You can have the greatest blog posts, videos, infographics, slides or resources in the world, however if you do not consider the role of timing you may miss out! Timing is something you have complete control over; deploying content, responding to an inquiry, and keeping the user experience as simple as possible. Timely response, execution, user experience and…
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Does Your Content Marketing Strategy Need A Decoder Ring?

Did you catch the content marketing lesson during The Christmas Story marathon on TBS this holiday? Since 1983, we’ve been drinking up the Ovaltine content marketing story on The Christmas Story. Ovaltine almost pulled off the perfect execution of using storytelling to generate awareness, engagement and generating a sale with Ralph! It’s critical for brands to understand the power of storytelling to reach and involve customers so they will “buy stuff”. It may take a little longer to take this storytelling route, than a direct-respond email or telemarketing. However, it’s…
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Voice Lessons On Content Marketing

Voice Lessons On Content Marketing

Shows like The Voice and American Idol provide incredible content marketing advice …for a song. Where else can a brand-to-be, like Daughtry or Carrie Underwood, get coached to sing someone else’s song in a way to make it their own? Repurposing and curating messaging so it “sings” is a critical part of every marketer’s content marketing strategy. Businesses and individuals need a content marketing strategy to amplify their awareness. With original content coming at a time and resource premium, many individuals and brands cannot solely rely on developing only original…
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Tell Me What You Want, What You Really Really Want

b2b decision-maker

If you asked today’s B2B decision-makers what they wanted to help them solve their problems, what would they say? Perhaps they might break into a Spice Girls-like song verse response like this: If you wanna be my solver, you gotta get with my social community Make it last forever partnership never ends If you wanna be my seller, you have got to give me relevant and timely content) Taking is too easy, but that’s the way it is (Yes, corny, I know … but really really relevant!)   It is…
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Social Media Content Creation Gangnam Style

As I get my Gangnam Style moves down for some late-night lounge club dancing at the upcoming Las Vegas event, I cannot help to have some social media content creation ideas arise. Hmmm. How do I connect content creation , evangelizing, sharing and crowdsourcing for a live event with this now-famous horse dance?!? Yes, everything I think about IS about social media marketing analogies. And, how can I show you how to create some awesome social media content while at the event? This blog post shows you how to create…
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