Tag Archive: blogging

7 Easy Ways To Find Social Selling Triggers On Flipboard

Finding an easy way to listen to your customers’ social media activity is the key to your social selling success! Customers will not alert you to the opportunities they do not see.  You need to be look for triggers and conversation starters to help them connect the dots that help to show them that opportunity. At times, you need to get the immediate pulse of what’s happening in your sales world. Wouldn’t it be great to flip open your tablet and get an instant read on what is important to…
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How To Cold Call Like A Social Selling Mad Man

Social Selling Strategy

Developing a social selling strategy is key to B2B sales success. Think about it, what would Don Draper do if you were a software sales executive calling on him? InsideView reports that 90% of the CEO’s say they never respond to cold-call emails or calls in today’s world, so you would not likely have any luck with him. That’s tough luck since Forrester reports 50%-70% of the buying process happens before the sales exec gets involved. In fact, most B2B decision makers are disappointed in the amount of pre-call work…
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How To Brew Up Some Great Social Media Content

Effective social media content is a lot like a great cup of coffee. People read great content or drink the cup of coffee and go “mmmmmm”. Like a great cup of coffee, that requires great ingredients, a great piece of content requires … well, great content! For my coffee, I prefer freshly ground beans from Trader Joes. To brew the best tasting cup of coffee I use my favorite filters to make sure I get the taste just right! With my social media content, I use great sources of information and I…
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How To Build The Perfect Blog Post Blueprint

Writing the perfect blog post is like building a house. With a mix of strong materials and a good blueprint to guide, you can create the rich space to host a growing collection of returning visitors. Your blog similarly needs to have great content in a great format to be successful. Hubspot reports that 57% of B2B companies have secured a lead through blogging. They also report that B2B companies that blog only 1-2 times monthly generate 70% more leads than those that don’t blog at all. With that type of…
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5 B2B Social Selling Mistakes To Avoid

Learning to dance was the best thing I ever did in high school! By learning to dance I eased my way into many a first date! Who wants to say yes to a dorky sophomore in high school if there is nothing in common … not even knowing if he knows how to do that Saturday Night Fever Dance (ugh oh … dating myself alert!). “Dancing” with you prospect with social media is required before you start to “date” them! First, Gartner estimates that 50% of companies on social media…
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10 Ways To Make Sure Your Blogging Does Not Suck

I’ve done a lot of blog coaching over the past few years to help marketers, executives and business owners reach their goals with best-practice blogging. Blogging goals vary and can include a range of objectives from positioning one as a thought leader to increasing leads. Now, I have received much advice over the years for my various jobs, speaking engagements and even acting in community theater, where my favorite role was Uncle Barnaby in Babes in Toyland. Almost everyone had provided great advice along the way … do your best…
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Blog Post Promotion: “I’ve Blogged. Now What?”

Blog post promotion is a lot like marketing a lemonade stand. Remember the days as a kid when you tried to make some money by opening up a lemonade stand in front of your house? Your mom or dad probably spent days trying to help you out from getting the ‘store” together, whether it was a table, stand or just a couple of chairs. Think of the things that you had to do before you ‘opened shop’: make a trip to the store to buy the ingredients, make the sign,…
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Why You Need To Be Blogging For Business

I am just back from a short Fall vacation in Phoenix, Arizona where I climbed a mountain, Piestewa Peak, for the first time! Well, at least part of the mountain. But once I was a high as I was going to get on this mountain (now, now, this was NOT a Colorado mountain) I “got” why people love climbing AND that training is key to excel. The view above the city and surroundings is amazing! Once you understand the “why”, the “how” is easier to activate. And once you are…
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Craft Beer and Social Media … The Perfect Pairing.

A recent beer pairing dinner I attended reminded my about a recent social media channel strategy I developed! What does a nice cold beer paired with an entree have to do with social media channel strategy? I asked myself that same question in between the 3rd and 4th course at a pairing dinner at one of my favorite craft-beer joints, Pinocchio’s Beer Garden in Media, PA! You see, in between each incredible course at Pinocchio’s, Belgian and German beers were paired with German-inspired baked goods and tasty locally made cheese…
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How To Pick Keywords For Content Marketing Strategy

I found myself at a neighborhood Harvest Party last night in Drexel Hill, PA that was well-attended by many people that I had not previously met. It was a great venue held in a cool little court area in backyard. However, with the right combination of cider, bonfires and live music, we all became friends very quickly. As I have experienced over the years when meeting new people, a great icebreaker is “what do you do for work?” I asked that question first this time, like many other times, and…
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