Tag Archive: blogging

10 Social Selling Touch Points To Build Your Social Currency

10 Social Selling Touchpoints

I just returned from my monthly acupuncture appointment with Dr. Schell Ng. She always points out to me that different parts of my body have different acupuncture points that stimulate different reactions to make me feel better and reduce my stress. I got to thinking that there was a social selling lesson pointing right at me! Socially active customers and buyers have social selling touch points that can help you solve relationship hurts, deepen customer bonds and build up the value of your social currency. Much like an acupuncture appointment,…
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How To Use Social Selling To Deepen Relationships

The Bee Gee’s 1977 crooning Saturday Night Fever love song “How Deep Is Your Love” is great inspiration for using social selling to deepen great customer relationships! If Tony Manero (i.e., John Travolta’s character) was selling paint today in his father’s store, he’d be using social media to ‘deepen his love’ with his customers … instead of ‘dancing with them’. Too many sales executives use old-school phone calls and emails to keep up customer relationships! So you have to ask yourself, do YOU need to use social media or social…
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Social Selling Anatomy Of A B2B Decision-Maker

So what does a trip to the hospital with my Great Aunt Peggy have to do with a successful social selling strategy? When we rushed to the hospital when her appendix burst the doctors knew exactly how to treat her since they knew the human anatomy. Similarly, by knowing the social selling anatomy of your B2B customer, you can know exactly how to operate your sales strategy to engage with the right message on the right social media channel at the right time. It is critical that you know the…
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5 Ways To Measure And Optimize Your Blog Traffic

My great-grandmother used to say about her blogging success, “Blogging success is a lot like managing highway traffic. You can always get to where you need to go no matter the traffic. Just, some traffic is better than other traffic. So, you need to pay attention to the kind of traffic that is driving views to your blog.” Counting the amount of your blog visits is a great indicator of your success. I look at my site MarketingThink.com site traffic every day to check on its daily health. However, I…
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Social Media Advice For College Grads

Social Media Advice For College Grads

You have graduated college and started your job search, but do you know what social media super powers today’s hiring managers expect? The pressure is on for college graduates and Millennials. Hiring managers over the age of 32 expect you are a social media expert and can immediately help their business because of this “super power”. Is this expectation scary? Even if you are not applying for a social media job, the expectation is still there. Do you know how to write a Tweet? Can you connect a business problem…
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5 Ways To Continue The Social Conversation After The Event

How do you use social selling to continue the conversation after the event or trade show? Your feet are aching, your back is probably hurting, and you might still have the ‘customer smile’ set in stone on your face, but there is still quota and sales goals to meet. I just returned from SAP’s SAPPHIRE NOW in Orlando, where MY feet are tired from logging over 50,000 steps across the show floor; my Fitbit says that is 25 miles of walking! After any event like SAPPHIRE NOW, every small business or…
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Learn To Be A Social Media Jedi In 5 Steps

5 Steps Toward Being A Social Media Jedi At Your Company

How can you use social media to help support your company?  I just returned from SAP’s SAPPHIRE NOW and discussed this question with many marketers from around the world. In fact, one marketer requested help to become a “social media Jedi”.  So, I wanted to put together some first steps to help anyone to become a social media Jedi for their company. Most marketers with whom I spoke at SAPPHIRENOW are comfortable with activating  social media messaging on official company Twitter and Facebook channels. However, when it comes to activating…
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Do You Need A Social Media Tune-up?

Need A Social Media Tune-up?

Is your social media community sputtering along? Are your social media campaigns hitting on all cylinders? Are you fueling your social media marketing with the right content? If you are unsure of your social media marketing performance, then it’s time for a branding and community management social media tune-up! Just about two years ago, SAP was experiencing the same sluggishness with our North American social media engine. We were generating sales and marketing activity but were under-delivering on community engagement, reach and conversion with our social media campaigns. This is…
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Rolling Stones Songs Doubling As Social Media Strategy

Rolling Stones & Social Media Strategy

50 and still ticking … The Rolling Stones are truly inspiration for any social media strategy, whether you are a small or large business! As the Rolling Stones begin their 50 And Counting tour, they are a great inspiration of how to continue to put out a relevant message no matter the channel … vinyl, digital downloads or Vine videos! Thinking outside of the box is key to develop your social media strategy. I invite you to dust off your old vinyl or turn up that iTunes download to find…
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Unleash Your Social Business Super Powers

Unleash Your Social Business Super Powers

With great social media power comes great social business responsibility! Clark Kent, Bruce Wayne and Britt Reid all used their super powers on some level whether or not they were wearing their cape, bat ears or green mask. You are a key part of your company’s social business strategy. You must use your social media power to make your social business world a better place! We are in the “infancy”, “just beginning” and “early days” of social business says a recent MIT Sloan study. This 2012 research study reports that…
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