Tag Archive: blogging

How Can Fix Your Personal Branding?

“Mirror mirror on the wall, do I have the scariest, or least most impressive, social media branding of all?” Does this self-inquisition sound like it fits your personal social branding? It’s the beginning of the year, so it’s time to look into YOUR virtual mirror and recognize your true brand colors on social media. So, Google yourself and see if you are living in a fairytale when it comes to the strength of your brand. With 89% of all people starting their buying process with search, you need to deliver content, graphics and messaging…
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The Role Of Timing With Your Marketing Strategy

As the greatest rock and roll band of our time, The Rolling Stones, say … “Time is on our side”, especially when it comes to creating a winning content and marketing strategy. You can have the greatest blog posts, videos, infographics, slides or resources in the world, however if you do not consider the role of timing you may miss out! Timing is something you have complete control over; deploying content, responding to an inquiry, and keeping the user experience as simple as possible. Timely response, execution, user experience and…
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10 Killer Social Media & Social Selling Infographics

Social media and social selling infographics can cut a long story short in a very visual and illustrative way. It’s true that a picture is worth a thousand words. So, here are MarketingThink.com’s 10 most popular 2013 infographics that are worth at least 10,000 words! 10 Best Social Media & Social Selling Infographics How To Build The Perfect Tweet This infographic has been translated in German, Danish, Swedish, Spanish by passionate MarketingThink readers. Use this no-nonsense approach to creating a tweet to connect with the people and businesses you want to…
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10 Things On My Social Santa List. What’s On Yours?

Dear Social Santa, I tried dropping my Social Santa Christmas list to you at the mall this weekend, but the lines were too long! I thought that you’d rather receive a blog post or tweet instead of a letter since you are Social Santa and you do have a Twitter account, after all! The things I am asking for this year can help us all, big business bloggers, small business tweeters and social selling LinkedIn users to be better social media publishers. I want to make communication easy to read,…
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11 Small Business Social Media Ideas Inspired By Festivus

Is your small business social media plan up to the Festivus feats of strength? Your small business potential should be inspired by Frank Constanza’s story from the 1997 Seinfeld episode. As Frank said, “Many Christmases ago, I went to buy a doll for my son. I reached for the last one they had, but so did another man. As I rained blows upon him, I realized there had to be another way.” How can your business experience that in-store traffic and demand? If you aren’t getting the most muscle out…
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Voice Lessons On Content Marketing

Voice Lessons On Content Marketing

Shows like The Voice and American Idol provide incredible content marketing advice …for a song. Where else can a brand-to-be, like Daughtry or Carrie Underwood, get coached to sing someone else’s song in a way to make it their own? Repurposing and curating messaging so it “sings” is a critical part of every marketer’s content marketing strategy. Businesses and individuals need a content marketing strategy to amplify their awareness. With original content coming at a time and resource premium, many individuals and brands cannot solely rely on developing only original…
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Tell Me What You Want, What You Really Really Want

b2b decision-maker

If you asked today’s B2B decision-makers what they wanted to help them solve their problems, what would they say? Perhaps they might break into a Spice Girls-like song verse response like this: If you wanna be my solver, you gotta get with my social community Make it last forever partnership never ends If you wanna be my seller, you have got to give me relevant and timely content) Taking is too easy, but that’s the way it is (Yes, corny, I know … but really really relevant!)   It is…
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How To Measure The Success Of Your Blog

My first-grade teacher, Sister Christine, always said, “The best way to make sure that something was working was to set goals, ask questions about what you are trying to achieve with your goals and then measure your performance.” Whether it was with a ruler, a calculator or simple checklists, the good Sister also noted that there were many simple tools to help measure success. And, Sister Christine could be very inspiring with the ruler to encourage and measure our educational success if you know what I mean! These measurement lessons…
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How To Take A Day Off From Social Media

It’s Labor Day in the US, and many businesses are closed today to honor the contributions of the worker in the US. You may be off today, or any other day for that matter, but social media never sleeps! However, with the recent US government shutdown, the EPA sent their workers home and mandated that they do not tweet! How can you walk away from social media for a day and still be a part of the game? Embrace the Ferris Bueller in you and take heed of these ideas!…
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Social Media Homework For This Year’s College Students

Social Media Homework For The College Bound

Is your college-age son or daughter thinking about the impact of their social media skills to aid their future job search? They are probably not developing those skills if they are ‘minoring’ in beer pong or sorority parties. A Millennial’s social media skills are critical for their ability to transition from the classroom into the real world. College students need to begin their social media homework to help them pass the ultimate test of a job search and ultimately thriving in today’s economy. Whether you are a parent who has just…
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