Tag Archive: blogging

Junk Email Is Your Content Marketing Treasure

Content Marketing Sourced From Junk Email | MarketingThink.com

One man’s ‘junk’ email is another man’s content marketing ‘treasure.’  You just need to embrace the ‘Oscar The Grouch editorial manager’ in you! Over 100 billion emails sent and received daily – opt-in email newsletters and updates, cold-call inquiries, customer service follow-ups or just plain old emails for which you did not ask. With all of that email there is bound to be a research, infographic or value proposition treasure if you dig deep into your digital trash can. Sesame Street’s own Oscar The Grouch used to say, “This is…
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5 Ways To Rethink Your Content Marketing Strategy

Content Marketing Tips | MarketingThink.com | @GerryMoran

Flo, the infamous Progressive Insurance spokesperson inspired me to rethink my personal content marketing strategy. Every now and then you need to tweak your approach to your content marketing strategy to help you reach your business goals. Sometimes a ‘jump-start’ is in order! You see, I just installed the Progressive Insurance Snapshot in my car to get a discount, which will help me reach my personal financial goals a little bit quicker. Hey, who doesn’t like 25% discount on their car insurance! The Snapshot encouraged me to fine-tune my driving…
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Content Is The Key To Open The Door To Social Selling Success

Content Marketing Is Key To Social Selling Success

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. Yes, helping to frame the business opportunity and presenting features and benefits are essential. However, we do all of that with content. Successful sellers are writers and publishers! Don’t See The Connection Between Content Marketing and Social Selling? Don’t you see the content and selling connection? Well, your customers…
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The Cure For The Common Cold Call Is Social Selling

No Cold Calling

Are you coughing up excuses why you missed your sales quota? Are you working at a feverish pace to get through your call list with no luck? Or, are you feeling depressed and alone since your calls and emails go unanswered? If you are experiencing these symptoms which prevent you from making a successful connection with a new sales prospect, then you have a case of the common bad cold call. The Common Cold Call Is An Epidemic Problem Face it, the impact of the common cold is an epidemic…
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Is Your Sales Team Fishing Where The Fish Are?

Fishing Where The Fish Are | Social Selling

Who needs social selling? If 67% of the buyer’s journey is now done digitally, according to SiriusDecisions, then you do. This buyer research indicates that customers are using the search capabilities and content at their fingertips. They are self-assessing their needs, conducting their own research and making some level of a decision before they ever connect with your company. Essentially, your customers are visiting digital ponds, called LinkedIn, blogs, communities and various social media channels, and schooling themselves. So, are you fishing where the fish are? Or, is your sales…
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10 Ways To Teach Your Customers To Buy From You

When it comes successful social selling and meeting your sales quota, being more like a car mechanic, instead of a car salesman, might be the key to your success. Huh? How are you going to meet your quota if you don’t act like the tenacious and famous car salesman, Cal Worthington? I have purchased over 10 cars in my lifetime and cannot remember any of the names, faces or other details of the people who sold them to me. However, I remember every car mechanic I’ve ever worked with. I…
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4 Social Selling Strategies For Your Sales Playbook

While social selling has clearly taken strong hold in the B2C world, its prevalence in B2B interactions is less well established. Sure, plenty of companies have a presence on Facebook, LinkedIn, Twitter, or other social sites, but that’s a far cry from getting sales teams to use social media as a central component of their sales strategy. The question is, what best practices really work to turn social into a powerful sales tool for your business? Even more important, is the payoff worth the effort? The Rewards of Social Selling…
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Social Selling Luddite, Laggard or Lover?

Are you a social-selling laggard, luddite or lover? If you are a laggard or luddite, then it’s time to put your beeper in the drawer, because your customers aren’t using theirs any more. If you are still cold calling with phoning, emailing or using good old-fashioned shoe leather, then your selling strategy may not prove to be successful for much longer. Avoiding adding social media to your prospecting, call preparation, customer contact or relationship building, then you are probably a social selling luddite or laggard. So, what’s a social selling…
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Look 5 Times Before You Contact Your Customer.

Look 5 times before you cross the social selling street.

I can hear my mom giving me my first social selling lesson over 40 years ago, “Gerard Michael Moran, look five times before you cross that street!” Why did my mom want me to go through what seemed to be and extreme exercise to do a simple task? Well, she wanted to set me up for success to make it to the other side of the road. “Having more information before you act will keep you alive and make you successful” was what she always said. What great selling advice…
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Are You Suffering From Beginner Blogger’s Block?

How To Blog

Are you wondering how to start a blog? You aren’t alone! Maybe your first great blog post still in your formulating in your head. You know that blogging for your business, or personal brand, is a great idea. But, how do you start a blog? The number one question I receive from individual and brand bloggers is “What do I blog about?” Is this your situation? Do you have a case of beginner blogger’s block? That is, the inability to put fingers to keyboard to create findable, readable and actionable…
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