Social Media Is The Biggest Gear In The Demand Gen Engine

Physics of Social Media and Demand Gen | | Gerry Moran

Social media is the most important gear in the sales and demand generation engine.  Simply put, it’s the science of social media and lead generation physics. The bigger the gear size the harder the gear works. And the harder the gear works, the faster and more productive the machine will work to create revenue. Do you remember riding a bike and you tried to pedal as fast as you could to make your bike go faster? You made sure you worked the highest gear to make the wheels get you to…
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Stop Using Social Media To Drive Sales

You can lead a customer to your brand with social media, but you can’t make them buy from you using social media. This is my B2B marketing advice. In other words, social media does not fit neatly into a B2B marketing strategy and last-touch attribution. So, don’t think  you can tweet and directly cause a million dollar sale. However, you can get on the customer’s radar and start to build a relationship with relevant content and messaging. Get Your Customers To The Watering Hole First So, if want your customers…
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Tell Me What You Want, What You Really Really Want

b2b decision-maker

If you asked today’s B2B decision-makers what they wanted to help them solve their problems, what would they say? Perhaps they might break into a Spice Girls-like song verse response like this: If you wanna be my solver, you gotta get with my social community Make it last forever partnership never ends If you wanna be my seller, you have got to give me relevant and timely content) Taking is too easy, but that’s the way it is (Yes, corny, I know … but really really relevant!)   It is…
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Don’t Use Facebook For My B2B Marketing Strategy?

Facebook facts

Question. Should I use Facebook as a tactic for my B2B marketing campaigns? Answer. Sgt. Joe Friday from Dragnet used to say “All we know are the facts, ma’am.” And the facts tell us that Facebook is a bad place to execute your B2B marketing strategy. Facebook is a great social media platform to the message and engage fans. However, mostly for B2C brands. Many B2B brands and their marketing managers are getting a very low ROFI – Return On Facebook Investment because they do not know all the facts!…
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How To Create The Perfect SlideShare Profile

Perfect SlideShare Profile Blueprint

Why do you need a blueprint to create your personal or company SlideShare profile? It’s like anything else that you build, whether it’s a house or an inbound marketing strategy. You need to build the foundation correctly, so all other activity is smooth, working and excels. With nearly 60% of businesses practicing inbound marketing and inbound marketing growing by 50% for the third year in a row (Source: HubSpot), you might be able to infer that inbound marketing ‘thing’ is not going away! There are many ways to activate an inbound…
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5 Ways To Execute Your B2B Social Media Strategy

A well-run social media strategy and program at your company is like running a passenger rail system. To be successful, you need a set of social media rails on which to plan, launch, measure and, deliver your message to your target audience. For some smaller businesses, this engine may mean using a free tool, like Hootsuite. At SAP, we use an enterprise deployment tool called Sprinklr, to execute and measure our social media strategy. We’ve been able to leverage the power of an enterprise deployment tool as THE engine on…
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Why You Need To Be Blogging For Business

I am just back from a short Fall vacation in Phoenix, Arizona where I climbed a mountain, Piestewa Peak, for the first time! Well, at least part of the mountain. But once I was a high as I was going to get on this mountain (now, now, this was NOT a Colorado mountain) I “got” why people love climbing AND that training is key to excel. The view above the city and surroundings is amazing! Once you understand the “why”, the “how” is easier to activate. And once you are…
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What Social Media Channels To Use For B2B

I am in the middle of planning my Spring vacation to Mexico and have my 10 key questions that I need to have answered before I even consider what resort or area that we will attend: Is it all-inclusive? Is it adult-only? Is there a beach (I can swim in)? And, the list goes on. After I can answer all of those questions, then I can make the best selection to guarantee success – a great vacation! Now, there will always be bumps in the road, but some due diligence…
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