Latest B2B Marketing Blog Posts by Gerry Moran

Are You Smarketing or Smelling?

Great organizations’ sales and marketing teams converge to create a strategy, an approach, a culture called smarketing. The ones who do not do it so well are, well, are smelling. And your Modern-Marketer customers don’t like smelling, This convergence is a natural evolution led by a better-informed and more-empowered customer.   Johann Wrede, a customer engagement specialist for SAP states, “Customers have less tolerance than ever for content-free interactions, and sellers are struggling to connect early enough in the buying journey to exert influence on the decision. To adapt, marketers…
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Content Is The Key To Open The Door To Social Selling Success

Content Marketing Is Key To Social Selling Success

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. Yes, helping to frame the business opportunity and presenting features and benefits are essential. However, we do all of that with content. Successful sellers are writers and publishers! Don’t See The Connection Between Content Marketing and Social Selling? Don’t you see the content and selling connection? Well, your customers…
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The Cure For The Common Cold Call Is Social Selling

No Cold Calling

Are you coughing up excuses why you missed your sales quota? Are you working at a feverish pace to get through your call list with no luck? Or, are you feeling depressed and alone since your calls and emails go unanswered? If you are experiencing these symptoms which prevent you from making a successful connection with a new sales prospect, then you have a case of the common bad cold call. The Common Cold Call Is An Epidemic Problem Face it, the impact of the common cold is an epidemic…
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Your LinkedIn Profile Is Your Reputation’s Destination

What does a good craft beer bar have in common with a great LinkedIn profile? Both are great destinations that get more visits based on their reputation! If you’ve ever walked into a great craft beer bar, the bartender, or cicerone, can provide you an excellent customer experience by asking you a set of questions to lead you to what you should be drinking based on what you like. There is not a best craft beer for everyone, just like there is no one LinkedIn profile format or formula every…
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How To Use LinkedIn’s Most-Viewed Connections

Personal Branding | MarketingThink.com | @GerryMoran

My great-grandmother Michelena used to say “If you are going to have people over to your house for a party, then make sure you know who are the most popular, who you need to get to know better, and who can help you. If you are handing out cake, you want to make sure your most influential guests get a piece!” Her advice can help you understand how to use social currency to plan accordingly – investment, influencer planning, sales focus, and content creation to name a few. Do you…
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10 Steps To Use LinkedIn For Small Business

inkedIn For Small Business | MarketingThink.com | @GerryMoran

LinkedIn is the marketing hub of many social selling executives and solopreneurs. What about small businesses using LinkedIn to reach their goals? 80% of small business owners, with 200 or fewer employees, use social networks to find new customers and grow their revenue, and LinkedIn is one of them, as they report. A recent Wall Street Journal study also indicates that 41% of small businesses feel that LinkedIn provides them the most potential to generate business. LinkedIn For Small Business Goals Your LinkedIn for small business goals can range among:…
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What Does Twitter Success Look Like?

Twitter Success Formula

What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Or, do you need to increase your social and personal brand currency to help you reach your bigger goals? Winning marketing leaders, sales executives and thought leaders understand this differentiation and the need to do five key things to be successful with Twitter. 5 Things You Need…
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Social Media Career Advice For Graduating Seniors

ocial Media Mistakes | MarketingThink.com | Gerry Moran

Are you a Millennial graduating with the Class of 2014? Or, are you a parent who is hoping for a return on college investment from your Class of 2014 Millennial? I am the father of two Millennials, a hiring manager of a few more and a connector to many. To help this Class of 2014 I have liberally borrowed (or highjacked) from Max Ehrmann’s famous Desiderata commencement poem to help this year’s graduates (and many other Millennials) to successfully use social media to start and build their careers. The following…
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10 Social Selling Lessons From Gil Gunderson

Social Selling | MarketingThink.com | @GerryMoran

Duh! I should have used social selling! That quote is close to a Homer Simpson quote, but it is truly inspired by his friend and most unlikely Springfield salesman, Gil Gunderson! Today’s sales person is being replaced by the self-educating customer using content and input they find on social media networks and via search. Some are becoming as useful as a highway toll collector. Unless, they figure out how to get ahead of the buying journey! I Should Have Used Social Selling | Gil Gunderson’s Guide To Social Sales from…
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Social Media Is The Biggest Gear In The Demand Gen Engine

Physics of Social Media and Demand Gen | MarketingThink.com | Gerry Moran

Social media is the most important gear in the sales and demand generation engine.  Simply put, it’s the science of social media and lead generation physics. The bigger the gear size the harder the gear works. And the harder the gear works, the faster and more productive the machine will work to create revenue. Do you remember riding a bike and you tried to pedal as fast as you could to make your bike go faster? You made sure you worked the highest gear to make the wheels get you to…
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