Latest B2B Marketing Blog Posts by Gerry Moran

10 Ways To Drive More Clicks With Your Tweets

Have you heard the term “vanity metrics”? Vanity metrics is about SIZE …. the bigger the better … more Twitter followers, etc. We need to challenge ourselves to think beyond them : How many followers do I have?  How many times was a hashtag used? These are critical inputs into ROI – return on interesting. However … they are not the best business or demand generation metrics. Our job with social media and demand generation is to find a way to put ourselves in front of the customer’s buying journey…
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How To Embrace The Blog

Your phone rings, your Twitter twings, your email dings or your Pinterest pings  … and you have been asked to speak at an event! Whether you are a first-timer on the stage (or virtual podium) one of the first things that come to mind should be self-promotion! I know that that is the case for me! I’ve been asked to speak at Social Media Week in Chicago on September 24-28, 2012 and at the B2B Social Media Summit in Philadelphia on October 9&10, 2012. The first thing that came to…
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5 Insights Into Marketing To Millennials

Reaching out to Millennials is not about talking to a bunch of upcoming kids. However, it is about considering them to be a separate segment, which you are targeting. Think of them as the “country” of Millennial. Here are four insights that may make your visit and engagement with this “country” more effect 1. Social Networking. With 75% of Millennials on a social-networking site, it behooves brands to start to invest and engage in social media, whether it’s B2B or B2C.  Building and investing now will help to set the…
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Develop Your SEO Strategy From Your Customer’s Shoes

Content is king, especially when you need your business’ web and blog copy to attract customers who use search marketing! One tip that I always pass on to my clients is to alway use key words and phrases in Web copy and posts that are natural and written from the perspective, and the shoes of the customers – what is he or she typing when he or she sits down at the computer and uses Google! But before you consider what you write, you need to consider for whom you…
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15 Ways to Connect With Your Customer

These tips are sooooo self-explanatory. Take a look and see what you think you can start to implement with your  company today! Be a part of you customers’ comparison shopping Give your customers a reason to stock up with your brand and be a smart shopper Be authentically appreciative and say … “thank you” Acknowledge those that are loyal to your brand Reinforce credibility in your brand by being a part of the social conversation Let you customers know if there is good news Provide a venue for customer reviews…
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Mobile Drives Awareness, Consideration & Conversion

The mobile connection is ubiquitous. iPads, iPhones, Droids, etc. are everywhere! There is not a day, yet alone hour, that you see someone checking her phone for some update. Many big-name retailers are using this growing opportunity. They are moving to use mobile devices and communication to connect and engage with their customers and prospects to drive the purchase roadmap — thinking about buying, researching her buy and then actual purchase — whether they’re in a store, in transit, at work or at home. You can make your small- and mid-sized…
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6 Tips to Increase Sales for Your Small Business

Looking for ways to get more customers through your front door?  Here are six ways to impact your business sales … TODAY! 1. Ask for your customers’ contact info. If you let your customers know why you want to keep in touch with them (e.g., coupons, value-added information, sale dates, etc.) they will be happy to give you their contact information. However, remember, with power comes great responsibility. So let them know! 2. Ask your customers what they want you to offer. All you have to do is ask and…
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How Many Calls Have You Received From SEO Experts?

I recently had a discussion with a group of small business owners and local attorneys who shared with me that they continually receive calls from consultants and search companies that can guarantee results! Some of the owners “got it” that there was “something up” with this guarantee. Others have concluded that search is somewhat commoditized and there is not differentiation. Small business owners need to beware! Not all self-proclaimed SEO experts are created equal. Why do you need to beware? Search marketing is a true hero in today’s recessionary and…
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Apple & Lady Gaga … Birds of a Feather

Comparing a business icon to a entertainer that is named Gaga might seem silly. However, their methodology to deepen their branding is similar. Their  approach includes: 1. Simple messaging 2. Cultivating “fanship” 3. Resonating with great (or at least recognizable) packaging And … their brand promise?  Well, maybe, that is another posting. Follow @GerryMoran