Connecting The Digital Dots Of The Customer Experience

Does your content marketing connect the digital dots with your customer experience?

My great grandmother, Michaelena, used to give me connect-the-dots books to keep me busy when I was a toddler. Many times the dots I created did not match the intention of the books’ authors. My ‘masterpieces’ often resulted with my grandmother just shaking her head!

Connecting the digital dots - Gerry Moran

If you are not thinking about the client’s experience and how data, digital and content impact, then you will likely not connect those dots either.

Here are a few data points to consider the effects of content and the buyer experience on your business success.

10 Customer Experience And Content Marketing Insights

65% of CIOs have changed their strategies to enhance customer experience — suggesting a trend in delighting the audience with digital and customized content! Source: The Economist Intelligence Unit

86% of buyers will pay more for a better customer experience — indicating buyers and shoppers want to finalize their purchase in the quickest, easiest and most personalized way! Source: Christine Crandell

80% of retail transactions will use social technology by 2020 — so retailers and other businesses need to embrace social to cash in on sales. Source: IBM

Over 40% of banks didn’t collect demographic information about their customers in 2014 — urging us to think about how to turn readily available information into a customized experience  Source: Oxford Economics

Only 14% of CIOs focus on customer experience — which should make us all wonder what the other 86% are thinking about … saving money? Source: Cognizant Center For The Future Of Work and Oxford Economics

97% of brands feel they can enhance their buyer experience. However, hope is not a strategy when it comes to customer connnection — digital and content marketing strategy is. Source: Cognizant Center For The Future Of Work and Oxford Economics

84% of brands already use native advertising to drive buyer awareness — furthering the strategy of providing the right message at the right time to the right customer on the right channel. Source: eMarketer

99.9% of digital display ads go unclicked — confirming the need to customize content to deliver a better ROI! Source: Google

5,500 ads bombard the average US customer every quarter — confirming clutter is the biggest barrier to the content connection! Source: Cognizant

Brands receive 60 monthly messages per 1000 Twitter followers — an encouraging response to how content can be used to connect with the customer. Source: Sprout

Do you have additional insights from these ten powerful statistics? If so, please share them below. Or reach out to me directly at moran.gerry@gmail.com or on Twitter or LinkedIn.

100 Facts & Insights You Need To Ask About Your Digital Business

There are many other digital business facts you might want to consider. Take a look at ninety more:

100 Questions To Ask About Your DIGITAL BUSINESS from Cognizant

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A collection of unconnected digital dots can create a random picture — sometimes scary and other times profitable. Data, metrics, and insight are an excellent way to get started on a positive return on customer experience! If anything, you’ll make my great grandmother Michaelena proud! — by connecting those dots the right way!

Gerry Moran is a global social media and content marketer. He is a marketing strategist, entrepreneur, educator and mentor with close to 30 years experience with iconic brands like Purina HBO, IKEA, and SAP. He’s also worked for award-winning digital advertising agencies like imc2, Whitman-Hart and Digitas. Gerry also founded a boutique marketing agency and has been an adjunct professor for over 10 years for St. Joseph’s University.
Gerry Moran

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