Content is king, especially when you need your business’ web and blog copy to attract customers who use search marketing! One tip that I always pass on to my clients is to alway use key words and phrases in Web copy and posts that are natural and written from the perspective, and the shoes of the customers – what is he or she typing when he or she sits down at the computer and uses Google!
But before you consider what you write, you need to consider for whom you are writing … that is … what are the demographics. For instance, you need to consider your target market’s age, education, and gender, among other things, when developing your message. Take a look at the link below to help you get a better idea of which types of your customers are using search engines and in which direction you should proceed to get more people walking through your door!
Good luck and please contact me at 215-817-4085 by phone, @GerryMoran on Twitter or firstname.lastname@example.org