Develop Your SEO Strategy From Your Customer’s Shoes

Content is king, especially when you need your business’ web and blog copy to attract customers who use search marketing! One tip that I always pass on to my clients is to alway use key words and phrases in Web copy and posts that are natural and written from the perspective, and the shoes of the customers – what is he or she typing when he or she sits down at the computer and uses Google!

But before you consider what you write, you need to consider for whom you are writing … that is … what are the demographics. For instance, you need to consider your target market’s age, education, and gender, among other things, when developing your message.  Take a look at the link below to help you get a better idea of which types of your customers are using search engines and in which direction you should proceed to get more people walking through your door!

http://www.pewinternet.org/Reports/2011/Search-and-email/Report.aspx?src=prc-headline

Good luck and please contact me at 215-817-4085 by phone, @GerryMoran on Twitter or gerry@gm2group.com

Gerry Moran is a global social media and content marketer. He is a marketing strategist, entrepreneur, educator and mentor with close to 30 years experience with iconic brands like Purina HBO, IKEA, and SAP. He’s also worked for award-winning digital advertising agencies like imc2, Whitman-Hart and Digitas. Gerry also founded a boutique marketing agency and has been an adjunct professor for over 10 years for St. Joseph’s University.
Gerry Moran

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