Content Marketing …80’s Rock Band Style

Rock Bands & Content MarketingWho says a rock band from the 80’s can’t teach us about content marketing? I was perusing my photos from a 2012 Van Halen concert I attended and was struck by the social media and content marketing lesson that there was hidden in this great rock and roll experience!

12 Things Rock Bands Can Teach Us About Content Marketing

  • Every Song Is Part Of An Album. All of your white paper, blog and video content need to be part of a unified story.
  • Turn Up The Volume So The Back Row Can Hear You. Make sure you use enough Tweets, blog posts and other messaging to connect with your customers.
  • Free Tickets Get People To Sample Your Music. You need to give away some content to get customers to try your site, blog and brand out.
  • New Music Keeps Fans Coming Back For More. Always generate new and fresh content to keep people engaged with your social media brand.
  • Music Sells The Album, T-shirts And The Concert Tickets. Like music, content does not always have to ask for the order, just consistently keep everyone in a ready-to-act state.
  • You Need To Be Talking To Your Band Mates. Like a well-tuned band, your social media content distribution needs to be in sync with all of your stakeholders.
  • Fan Conversation Happens … No Matter What. There are no stopping social media, so you need to be a part of the conversation.
  • Make The Fans Hot For Teacher. Think about brand advocates as “groupies” … AKA influencers … and leverage them.
  • Have Fun With The Fans And Talk To Them. Put some voice in your content messaging and give it personality.
  • Jump Into It. Use the right content to connect with your followers, and they too will dance the night away!
  • Sing So The Fans Dance The Night Away With You. Tell your followers and customers that you love them by delivering relevant content delivered in relevant ways.
  • Keep The Peace. Social media needs to integrate with other content marketing tactics. No one tactic can be counted on alone.

Do you have something that you can add to this set list of content marketing ideas? Please leave a comment below or contact me directly at or on Twitter @GerryMoran.

I won’t be bringing my mullet hairstyle back any time soon. No matter how cool it would look. However, I will be applying what I learned from this very cool 1980’s band, Van Halen! So think about it and Jump into a new way of content marketing!


  1. Mark

    Hey, Gerry – thanks for sharing your blog with me! I love Van Halen and your points were spot on : )

    Let’s make the connection productive, sir!

  2. Anthony

    Hey Gerry, thanks for connecting on Twitter by the way. I love the blog. You got loads of information. I can tell you this. For this post, I was really looking at the slide share, which was awesome. I am a video picture kinda guy myself.

  3. Gerry Moran (Post author)

    Thanks, Anthony! I nabbed most of the photos from my iPhone! Glad you like the blog! More to come!

  4. Pingback: Content Marketing - 80′s Rock Band Style

  5. Greg

    This brought back some great memories for me! Van Halen still rocks but I agree about retiring that mullet. Excellent points, often we forget to be a rock star in our campaigns and they start to get stale.

  6. Gerry Moran (Post author)

    Great line, Greg … often we forget to be a rock star in our campaigns and they start to get stale! Thanks for sharing!


  7. Christina Royster

    AWESOME BLOG, Gerry. One suggested addition: Emtertain Stage Door Annie’s/Groupies after the concert. After your content is shared with your audience, social monitor, comment, and catch them mid-swoon so that that they would rather die than miss your next tour.

  8. Gerry Moran (Post author)

    Nice addition, Christina! Thanks for sharing!


  9. Sallyanna

    Great article-probably explains why we are willing to buy those cheaply made band t-shirts for inflated prices at concerts-so worth it in the moment and a good marketing scheme to work with!

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