Social Selling

Social selling posts from nationally recognized sales training and enablement expert, Gerry Moran.

4 Simple Plays To Jump Start Your Social Selling Game Plan

Social selling has clearly taken hold in the B2B world. Everyone is talking about it — especially your competition. Perhaps you still struggle with evolving into modern selling? Sure, plenty of companies and sales professionals have a presence on Facebook, LinkedIn, Twitter, or other social sites. However, that disparate presence is a far cry for most sales teams to integrate social media and content marketing into their sales strategy. The question is — how can you begin to activate social media and content best practices into a powerful sales tool for…
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30 LinkedIn Sales Triggers

30 LinkedIn Social Selling Triggers

The key to social selling success is fishing where the fish are. You might be fishing where the fish are, but you do know what to do when you get a nibble on the line? Many sales meetings are full of fish tales about the one that got away. These fishing holes are filled with sellers, who did not use social selling techniques. There are customers willing to engage, or bite on an intelligent insight, but many sales professionals do not understand the social sellings signals. Their missed quotas, management…
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How To Use Content Marketing To Be An Incredible Seller

Social Selling Influencer | MarketingThink.com | @GerryMoran

Do you want to hear a social selling fairy tale? Mirror mirror on the wall, who’s the most important influencer of all? You are, or should be,  if you want to control your selling destiny and bust your quota! Step in front of the social selling mirror today and ask yourself “Am I an influencer?” There’s no I in team, but there is one in influencer – and the “I” is you!. The quicker you become an influencer, then the quicker you will connect with decision makers and buying teams…
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Stop Being Snubbed On The Buyer’s Journey!

If you were a hitchhiker on the B2B highway, would customers pick you up? Or, would they stick their disapproving and down-turned thumb out? Many new prospects and consumers might consider you a traditional selling stranger – who will scare, bother and inundate them with unwelcome emails – and an unworthy candidate to help them solve their business challenges. Today’s sales reps need to be social selling and content marketing experts to help position them as a stop-over  on their customer’s journey. The Social Selling Facts 92% of customers would…
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You Need To Stop Focusing On The Sales Process, Silly!

The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. While the buyer’s journey presents the client’s questions and needs that need to be answered and met.They need content and contacts to help them through their journey – at their own pace. They need content and contacts to help them through their journey – at their own pace. So, are you creating your business strategy based on the selling process or…
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Romance Your Customers Before Asking Them For A Date

Customer Romance | MarketingThink.com | @GerryMoran

Would you agree to go out on a date with someone who you did not know and called you out of the blue? Of course not! You’d expect a little flirting and romancing first, right? And, you’d want to have an idea who’s asking you out too. Well, B2B decision makers expect that same flirting and romancing before they agree to a first appointment with you – even if you promise you can save them money, make them money or fix a problem you think they have! I bet you…
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Social Selling Is More Than A Set Of Tools

Social Selling Tools | MarketingThink.com | @GerryMoran

You can’t build a house without the right tools. Just because you have the right tools does not mean you can build a house that is sturdy and will inspire people to visit or buy it. The same goes for social selling. You need the right social media and content tools to succeed, or at least come closer to meeting quota. However, the tools, like LinkedIn Navigator, alone do not equate to building a winning social selling program. You Need 3-part Blueprint To Succeed At Social Selling Successful sales organizations will…
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5 Content Marketing Plays To Win At Social Selling

Content Marketing Play | MarketngThink.com

Content marketing or social selling success is not as easy as turning on a switch. Using content for sales plays to connect with audiences to drive specific results has proven successful for many marketers and sales organizations. Having a content action plan or play on your chalkboard will help you move the move the sale forward toward the goal. 5 Ways To Use Content To Become A Better Social Selling Rep 1. Blogging is the 24-7 extension of your brand – helping you articulate your expertise and point of view…
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Find Customers In LinkedIn’s Haystack Of Members

Cold Calling A Needle In A Haystack | Social Selling

“Hello, can you tell me who the decision-maker is for enterprise software decisions?” Sound familiar – whether you are making or receiving a call? Now that sounds like searching for a needle in the proverbial LinkedIn haystack. Is that effective prospecting or cold calling? Does effective prospecting mean conducting a broad search on LinkedIn and using that list to make cold phone calls? No! A Case For Social Selling – Cold Calling Facts 200 million Americans have registered their number on the FTC do not call list. Doesn’t work 90.9%…
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5 LinkedIn Social Selling Lessons

Aberdeen research states that 67% of sales teams that use social selling techniques achieve quota vs. 49% that do not – an impressive statistic. LinkedIn is one of the biggest tools in the social-selling tool box to help teams achieve this differential. Sometimes we just need to ‘think different’ about the possibilities of how to use these tools to build great results. 5 Different Ways To Think About LinkedIn To Reach Your Social Selling Goals 1. Use LinkedIn as your reputation destination instead of your resume and your customers will…
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