10 Things On My Social Santa List. What’s On Yours?

Dear Social Santa, I tried dropping my Social Santa Christmas list to you at the mall this weekend, but the lines were too long! I thought that you’d rather receive a blog post or tweet instead of a letter since you are Social Santa and you do have a Twitter account, after all! The things I am asking for this year can help us all, big business bloggers, small business tweeters and social selling LinkedIn users to be better social media publishers. I want to make communication easy to read,…
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Follow The Yellow Brick Road To Find Your Twitter Followers

If Twitter was around during the making of the Wizard Of Oz, then Dorothy would have had a follower strategy for Twitter! Since Dorothy followed the Yellow Brick Road, she was able to find relevant friends and organize her search for a way to return to Kansas! By developing a follower strategy for Twitter, you will increase your social network and find success too. Your strategy will help you to stay on track by using a solid following strategy and great content and messaging to receive a valuable pay out,…
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SAP Says: Link Revenue to Social Media to Show ROI

This article, which recaps my keynote session at the Gilbane Conference, first appeared on SMS Wire and was authored by Dom Nicastro. BOSTON -— Social media marketing programs are sexy. But do you know what’s even sexier? Social media marketing programs that tie directly back into sales, conversions and strong leads. SAP North America’s social media program was featured during this morning’s keynote on Day 1 of the Gilbane Conference here at the Westin Boston Waterfront Hotel. Gerry Moran, head of social media for SAP North America,said SAP has a…
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11 Small Business Social Media Ideas Inspired By Festivus

Is your small business social media plan up to the Festivus feats of strength? Your small business potential should be inspired by Frank Constanza’s story from the 1997 Seinfeld episode. As Frank said, “Many Christmases ago, I went to buy a doll for my son. I reached for the last one they had, but so did another man. As I rained blows upon him, I realized there had to be another way.” How can your business experience that in-store traffic and demand? If you aren’t getting the most muscle out…
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Is Your Small Business Marketing Plan A Turkey?

Is your marketing plan a turkey? Whether you are a small business planning for Small Business Saturday or a big brand planning for holiday sales, there is always a chance that your customers might not gobble up your marketing plan.What if you had a marketing emergency line to call to help you save the day? I had my first turkey emergency on Thanksgiving day in 2011. After planning my dinner party for months, I was expecting a full house at this fowl soiree. I had never cooked a turkey before, so…
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Tell Me What You Want, What You Really Really Want

b2b decision-maker

If you asked today’s B2B decision-makers what they wanted to help them solve their problems, what would they say? Perhaps they might break into a Spice Girls-like song verse response like this: If you wanna be my solver, you gotta get with my social community Make it last forever partnership never ends If you wanna be my seller, you have got to give me relevant and timely content) Taking is too easy, but that’s the way it is (Yes, corny, I know … but really really relevant!)   It is…
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The New Buyer Journey Revolution Will Not Be Televised

The new buyer journey revolution will not be televised and is happening without you and your participation. The decision maker’s native buying behavior is changing. Customers rely less on the companies from whom they are going to make a purchase when framing their requirements and narrowing down the choices. They are changing their native behavior with how they are making their purchases. How big is the power of the new consumer? Look at the recent change in actor for the upcoming movie, 50 Shades Of Grey. My guess is that power of the…
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How To Retweet To Extend Your Company’s Messaging

You are a key player on your company’s team and knowing how to retweet is an important skill to have to be successful. It’s like my basketball coach would always tell us before each game “There is no ‘u’ in ‘team’ and, to win we all need to contribute our personal skills. Flash ahead 40 years, and that advice applies to your individual role with your company’s social business strategy. You are a powerful brand advocate and team member for your company. You are the only one that can give…
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Are You Guilty Of Making These 10 Twitter Mistakes?

Are you making these Twitter mistakes without knowing? In my youth, my Uncle George always helped comfort me when I made a silly mistake by saying “Gerry, you don’t know what you don’t know. So, make the mistake once, learn from it and never make it again!” Little did Uncle George know that this was great Twitter advice! I have been a social media coach to over thousands of marketers, sales executives, business owners and friends, showing them how to use Twitter to advance their business, selling and personal branding…
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You Need A Social Selling Command Center!

Social selling opportunities are flying toward you and past you as if you were the Starship Enterprise in the middle of an asteroid storm! If Lt. Uhura was not staffing the Enterprise’s command center, then Captain Kirk and his crew could never have survived their first season in 1966! However, with Uhura attending to a set of screens containing streams and feeds of information the Enterprise crew prospered. They were able to follow and communicate with their friends, foes, planets and understand their ship’s performance data! A similar command center…
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