Small Business

What if there was a Turkey Talk-line® for emergencies?

I had my first turkey emergency on Thanksgiving day in 2011. After planning my dinner party for months, I was expecting a full house at this fowl soiree. I had never cooked a turkey before, so I relied on my own self-taught cooking skills and a combination of eight DIY YouTube videos to deliver a mouth-watering result. However, the turkey emergency kicked in about an hour before the “doorbell moment” with my turkey still frozen! Argh, as Charlie Brown said to Lucy on A Charlie Brown Thanksgiving! How did I…
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Small Business Social Media Marketing Tips

Every day I hear consumers say that the Walmarts and Starbucks are just killing the small business owner! In fact, my significant other’s sister won’t shop at a small Walmart because of what is does, according to her, to the local businesses. I don’t completely agree. I think every small business owner has the tools at his or her fingertips to compete at an acceptable level. They just have to be smart about it or connect with a marketing coach to help with their strategy and execution … much like…
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Be Nice, Not Naughty, With Your Customer Service This Season!

Can you believe it? People are already putting up their holiday decorations this year! Thanksgiving is early, so THIS is the weekend that the shopping really starts! I am hoping that that red-suited guy stops by MY house this year, I thought about his list and hoping that I am making it loud and clear since he is going to be checking it twice! If you are a business of any size, you need to make sure that you are on the good list of your customers since there is…
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Hop To It. Your Small Business Should Be On Instagram

Nothing like a mini-vacation at Rehoboth Beach this weekend to relax and to help me see clearly! The weather was 70-degrees in November and there was no damage from Hurricane Sandy – NICE! I love strolling the beach AND I love ending up most strolls at Dogfish Head Brewery! I love taking photos of where I have been and great moments in marketing. And, I have been using Instagram more recently, since I really am a closet iPhone photographer (you should see the pictures of closets I have taken!). As…
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10 Ways To Go To The Head Of The Class With Email

Like a caring and doting father, I am always trying to get my two college-attending daughters to focus on their grades and go to the head of their class! Not a conversation passes, that I try to get them to answer my call to action in a number of different, strategic and carefully crafted ways. It’s sort of a game at time, like one of my old favorite 1960’s games Go To The Head Of The Class. I guess that I could just mandate them to tell me, but that…
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Are You Marketing Your Small Business Old School Style?

I am dating myself here. Last Saturday I was shopping actually purchased a LP last weekend at a local record shop, The Mad Platter in West Chester, PA. I thought I was doing a good deed by supporting independent music, independent music retailers and the old school  way of doing thing(i.e., the vinyl)! But no matter how old school you get with the business side of things, social media has insinuated itself into the small business world. In fact, it’s a necessity.  Every small business has to do it AND…
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No One Is Seeing Your Small Business Facebook Post!

While sitting at my favorite craft-beer establishment, Pinocchios Beer Garden of Media, PA today I found myself  toasting and talking to several small-business owners, who were surviving Hurricane Sandy. The conversation focused on social media and the price of Facebook marketing. Apparently, a popular topic! Some of those business owners, have spent thousands of dollars and hundreds of hours building up their Facebook pages to help promote their business. In addition to helping to promote their business, they had built a community and now now expressing concern, dismay and frustration…
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How Can A Marketing Coach Help You?

You think you need a change in your marketing, especially with the holidays just a few weeks away. Holidays or not, you are not quite sure what type of help that a marketing coach can do for you. Here is a list of opportunities that can help make a difference for you: Are you a start-up business owner? A marketing coach can help you identify your business name, brand, marketing strategy, messaging and supporting activities. Do you need to launch a product or service? A marketing coach can show you…
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5 Insights Into Marketing To Millennials

Reaching out to Millennials is not about talking to a bunch of upcoming kids. However, it is about considering them to be a separate segment, which you are targeting. Think of them as the “country” of Millennial. Here are four insights that may make your visit and engagement with this “country” more effect 1. Social Networking. With 75% of Millennials on a social-networking site, it behooves brands to start to invest and engage in social media, whether it’s B2B or B2C.  Building and investing now will help to set the…
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6 Tips to Increase Sales for Your Small Business

Looking for ways to get more customers through your front door?  Here are six ways to impact your business sales … TODAY! 1. Ask for your customers’ contact info. If you let your customers know why you want to keep in touch with them (e.g., coupons, value-added information, sale dates, etc.) they will be happy to give you their contact information. However, remember, with power comes great responsibility. So let them know! 2. Ask your customers what they want you to offer. All you have to do is ask and…
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