Small Business

Is Your Small Business Marketing Plan A Turkey?

Is your marketing plan a turkey? Whether you are a small business planning for Small Business Saturday or a big brand planning for holiday sales, there is always a chance that your customers might not gobble up your marketing plan.What if you had a marketing emergency line to call to help you save the day? I had my first turkey emergency on Thanksgiving day in 2011. After planning my dinner party for months, I was expecting a full house at this fowl soiree. I had never cooked a turkey before, so…
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Your Customers Run On Good Content Marketing

Have you ever pondered the strong connection between donuts and content marketing? It’s a delicious thought! I just returned from a Sunday morning trip to the new Dunkin’ Donuts store in my neighborhood and was hit over the head with a content marketing lesson like a stale bakers dozen of glazed donut falling off the top shelf of a bakery! For months, I had been meaning to stop into this new Dunkin’ Donuts store; however I could never figure out to get into the parking lot. Lacking clear direction to reach the…
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Are You Guilty Of Making These 10 Twitter Mistakes?

Are you making these Twitter mistakes without knowing? In my youth, my Uncle George always helped comfort me when I made a silly mistake by saying “Gerry, you don’t know what you don’t know. So, make the mistake once, learn from it and never make it again!” Little did Uncle George know that this was great Twitter advice! I have been a social media coach to over thousands of marketers, sales executives, business owners and friends, showing them how to use Twitter to advance their business, selling and personal branding…
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Content Marketing Lessons From Dogfish Head Craft Brewery

My last day of vacation in Rehoboth Beach presented a great content marketing lesson courtesy Dogfish Head Craft Brewery’s brewpub. Imagine craft beer pouring on some great social media ideas! How could life be so good to a social media marketer? The Dogfish brewpub’s fresh and creative approach to craft beer creation provides a wonderful lesson for us all on to take an off-centered look at our own content marketing strategy. Four-pack Of Off-Centered Homemade Content Marketing Inspiration From Dogfish Head Craft Brewery Brew Up Small Batches Of New Content…
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10 Game-Day Plays To Expect From Your Social Media Coach

A great social media coach is like a great football coach. Both use their years of experience to execute plays to win games vs. doing single things to generate great statistics (i.e., vanity metrics). They both need know how to use players and resources in the appropriate roles to generate measurable results. Most of all, great coaches guide people to execute plays, since the coach cannot do all of the work! When it comes to using a social media coach at a large organization, a small business or even a…
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Don’t Use Facebook For My B2B Marketing Strategy?

Facebook facts

Question. Should I use Facebook as a tactic for my B2B marketing campaigns? Answer. Sgt. Joe Friday from Dragnet used to say “All we know are the facts, ma’am.” And the facts tell us that Facebook is a bad place to execute your B2B marketing strategy. Facebook is a great social media platform to the message and engage fans. However, mostly for B2C brands. Many B2B brands and their marketing managers are getting a very low ROFI – Return On Facebook Investment because they do not know all the facts!…
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Are You Responding Customer Service Inquiries On Social?

As Ferris Bueller said “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” And if you are not paying attention to your customers use of social media get customers service issues resolved, then you could be caught with your corporate pants down! 42% of consumers who complain on social media expect a response in under sixty minutes. (Source: Edison Research) So, do you really need to worry about using social media for your company’s customer service program? Why staff a…
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Using A Guy In A Chicken Suit Instead Of Social Media?

Do you think a worker dressed as a bird ‘hawking’ pizza will generate more store traffic than a well-crafted social media campaign  using Twitter, Facebook and Instagram ‘toppings’? Are you feeling ‘clucky’, well are you? Apparently the pizza shop in my neighborhood does. I have seen this slice of marketing strategy in my home town and it made me wonder if small businesses “get it” when it comes to the power and scale of social media. It’s important for small businesses to drive foot traffic in the most efficient way possible….
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8 Direct Mail & Social Media Marketing Mistakes

Who says direct mail is dead? Many small businesses are spending their hard-earned money on direct mail campaigns to help drive traffic through their doors. But, with social media being where the “fish are”, I expected most small businesses use social media with their direct mail marketing. To dig a little deeper into this hypothesis this weekend, I opened up one of my hometown coupon packages that I found in my mailbox. I wanted to see how local small businesses, such as the ones in the Collegeville, PA area, were…
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Social Media Ideas For Artists, Art Shows and Art Galleries

Are you an artist who is having a tough time putting brush to canvas when it comes to using social media to help your business succeed? It was a stroke of luck that I happened on to the Rittenhouse Square Fine Art Show in Philadelphia this past weekend (since I was in Philadelphia for Philly Beer Week /#PBW2013). My big take-away for this event, aside from $400 in original artwork from Dave Bruner at DaveBruner.com, was that artists are in a social business. However, most of these artists seem to…
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