You Need To Dish Out Delicious Content!

Patrone Italian Bistro

Are your customers sampling your small business from the comfort of their smartphone? If not, then they’re positively salivating over your competitors’ Instagram, Twitter and Yelp pictures and posts. Much of this content is published by patrons! So, let’s use a restaurant as an example for how small businesses can approach their content marketing strategy. Picture this. Your customers are posting their smartphone snapshots and comments on their Instagram, Twitter, Facebook and Yelp accounts while sitting at your restaurant’s table. What a yummy idea! Are you helping your customers feed…
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Your Content Marketing Strategy Is Melting Away

Hatteras Sno-Balls

Your social media strategy likely does NOT have a snowball’s chance at the beach to succeed, if you are like most small businesses. This dripping performance is especially the case if you count on Facebook as your promotional engine. Your Facebook Messaging Doesn’t Reach All Of Your Followers You see, 58% of small businesses use Facebook at their primary online marketing machine. While 43% do not know if it’s even working for them. Yikes! Talk about driving in a snowstorm. I speak with hundreds of small businesses every year and…
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Craft Beer Lover’s Guide To Social Media

I’ve been told that great craft beer is like great content since it keeps you coming back for more. So, if this delicious collection of beverages is like content, then social media must be like the great craft beer bars in which these suds are served! If this combination of craft beer and social media is making you thirsty for more information, then you might enjoy this take on the different roles that various social media channels – told through the eyes of a self-proclaimed craft connoisseur. Crafty Ways To Tap…
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10 Steps To Use LinkedIn For Small Business

inkedIn For Small Business | | @GerryMoran

LinkedIn is the marketing hub of many social selling executives and solopreneurs. What about small businesses using LinkedIn to reach their goals? 80% of small business owners, with 200 or fewer employees, use social networks to find new customers and grow their revenue, and LinkedIn is one of them, as they report. A recent Wall Street Journal study also indicates that 41% of small businesses feel that LinkedIn provides them the most potential to generate business. LinkedIn For Small Business Goals Your LinkedIn for small business goals can range among:…
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10 Native Behaviors To Build Your Social Business Strategy

Social Business Strategy

The foundation of a social business-strategy needs to be built on connecting with the customer’s native buying behavior. My great-grandmother, Michelena, used to say, “I can’t make a great meal unless I know who I am cooking for”. A great social selling, marketing and business lesson from a Polish cook! Why is this lesson important? If we know how customers natively act, then we will have a better chance to meet business goals; especially if their behavior is leveraged instead of asking them to change. Brands that figure out how…
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Is Your Competition Out Social Selling You On LinkedIn?

Tweet Our RFP | | @GerryMoran

Why do we talk so much about the new buyer journey and avoid pointing out how the new selling journey is also changing? It’s true many customers are moving as much as 70% of the way through the sales funnel before directly engaging with sales executives. To establish a relationship before you, your competition is also trying to engage with your customer earlier. And, many times beating you to the punch because you have not embraced a social selling strategy. LinkedIn is one of the key social selling tools for…
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10 Ways To Teach Your Customers To Buy From You

When it comes successful social selling and meeting your sales quota, being more like a car mechanic, instead of a car salesman, might be the key to your success. Huh? How are you going to meet your quota if you don’t act like the tenacious and famous car salesman, Cal Worthington? I have purchased over 10 cars in my lifetime and cannot remember any of the names, faces or other details of the people who sold them to me. However, I remember every car mechanic I’ve ever worked with. I…
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Do You Have The Social-Business Home Field Advantage?

Are you losing the social media marketing game to your competition? Are your customers attending the sales game on your competition’s field? Is your competition converting more business with their messaging? If so, then it’s time to work on YOUR social-business home field advantage. If you are not your customer’s home team, then it’s time to work on some social-media and content strategy. 38% of organizations are reaching customers primarily through social means (Source: McKinsey) and 75% of people use social media to make a purchase decision. These social media plays will…
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SMART Goals To Get Your Social Media Strategy In Shape


Does your new year’s social media resolution involve getting in shape? Or, as Hanz and Franz would have said, are you ready to “pump up” the effectiveness of your social media? If a social shape-up is in the cards for you, make sure you set yourself up for a winning hand. There is no better way to break your resolution and lose the game than with the lack of specific, measurable, achievable, realistic and time-based goals – SMART goals. I just returned from the gym for the first time in…
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11 Small Business Social Media Ideas Inspired By Festivus

Is your small business social media plan up to the Festivus feats of strength? Your small business potential should be inspired by Frank Constanza’s story from the 1997 Seinfeld episode. As Frank said, “Many Christmases ago, I went to buy a doll for my son. I reached for the last one they had, but so did another man. As I rained blows upon him, I realized there had to be another way.” How can your business experience that in-store traffic and demand? If you aren’t getting the most muscle out…
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