Content Marketing

How To Create The Perfect YouTube Video Post

YouTube marketing needs to be a key tool in your marketing tool kit. 58% of B2B marketers rate videos as the most effective content marketing tactic.  One of the reasons is probably because 700 YouTube video links are shared on Twitter every minute. I am going to explain to you how to use this Perfect YouTube Post Blueprint to create a video that will get found sooner (than if you did not follow the suggestions)! Being found before the competition is an enormous win in today’s competitive environment to help you…
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Think Before You Post That Next Social Media Message!

Content marketing strategy has always been a key topic of discussion with my years of marketing coaching and consulting whether it has been as an adjunct marketing professor for over the past 12 years at St. Joseph’s University or leading SAP’s North America’s social media Center of Excellence and strategy for the past two years. No matter the marketing goal or how well-built the “rails” of the system are, it is content that is king and is the fuel that will make the “train” run and a strategy succeed. I…
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10 Ways To Make Sure Your Blogging Does Not Suck

I’ve done a lot of blog coaching over the past few years to help marketers, executives and business owners reach their goals with best-practice blogging. Blogging goals vary and can include a range of objectives from positioning one as a thought leader to increasing leads. Now, I have received much advice over the years for my various jobs, speaking engagements and even acting in community theater, where my favorite role was Uncle Barnaby in Babes in Toyland. Almost everyone had provided great advice along the way … do your best…
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5 Ways To Get Your Thought Leaders To Blog For You

Your company’s content marketing producers and go-to-market thought leadership resources are likely just a flick of the switch away. You just have to know where to look and how to ‘turn them on”! I had coached my daughters’ softball and basketball teams for over 15 years while they were growing up. There was a selection of skilled and not-so-skilled girls on each of my 40+ teams, yet we always were in contention for a championship! The key to success was finding a contributing-role for each team member and coaching to…
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How To Do B2B Content Marketing, Daily Show-Style

The Daily Show can teach us a lot about how to do B2B content marketing. Now who doesn’t like The Daily Show?!?! There is no better alternative to the 11PM network news than Jon Stewart! I have seen a lot of content in my years. All kinds including direct mail, television, radio, email and social media have passed across my desk over the years and I can see how The Daily Show are great examples of content marketing recommendation: Develop the Best B2B Content Possible! At one point in Jon Stewart’s…
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How To Pick Keywords For Content Marketing Strategy

I found myself at a neighborhood Harvest Party last night in Drexel Hill, PA that was well-attended by many people that I had not previously met. It was a great venue held in a cool little court area in backyard. However, with the right combination of cider, bonfires and live music, we all became friends very quickly. As I have experienced over the years when meeting new people, a great icebreaker is “what do you do for work?” I asked that question first this time, like many other times, and…
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How To Blog In 5 Easy Steps

Do you know how to blog? What if they had instructions like IKEA provides to help you get started? I am fresh off of a trip from IKEA where we purchased a selection of put-it-together-yourself furniture! Many of my friends and other shoppers avoid IKEA for the simple reason of not knowing how to put their product line together! Full disclosure, I ran IKEA’s direct, loyalty, catalog and email marketing for the US for a few years. However, it’s not as if we all received furniture assembly on-boarding training. I…
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What Ben Folds Five Can Teach Us About Content Marketing

So, who names their band Ben Folds Five when there are only three members in the group?!? I think the other two members of the ‘five’ includes the guy who brings in the various bass guitars and the crowd who attends the concert. I was one of that said crowd last night and thought Ben Folds put on an amazing show  in the comfort of the cozy tower theater. The whole experience reminded me of great content marketing! 5 Things Ben Folds Can Teach Us About Content Marketing Great social…
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Social Media Content Creation Gangnam Style

As I get my Gangnam Style moves down for some late-night lounge club dancing at the upcoming Las Vegas event, I cannot help to have some social media content creation ideas arise. Hmmm. How do I connect content creation , evangelizing, sharing and crowdsourcing for a live event with this now-famous horse dance?!? Yes, everything I think about IS about social media marketing analogies. And, how can I show you how to create some awesome social media content while at the event? This blog post shows you how to create…
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9 Content Ideas For Your Social Media Marketing

Ok. So you have hung your social media “shingle” and you are now ready to participate in social media for your business. It’s free, so it should be easy, right? Well … wrong! Yes, social media is free, in its simplest form. However, the true cost, or should I say investment, is in the content and strategy behind the effort — i.e., what you say to whom, where you say it and how often you say it! To paraphrase Sun Tzu — If you engage and post in the social media…
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