Apple & Lady Gaga … Birds of a Feather

ladygaga_540x415Comparing a business icon to a entertainer that is named Gaga might seem silly. However, their methodology to deepen their branding is similar.

Their  approach includes:

1. Simple messaging

2. Cultivating “fanship”

3. Resonating with great (or at least recognizable) packaging

And … their brand promise?  Well, maybe, that is another posting.

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.