Apple & Lady Gaga … Birds of a Feather

ladygaga_540x415Comparing a business icon to a entertainer that is named Gaga might seem silly. However, their methodology to deepen their branding is similar.

Their  approach includes:

1. Simple messaging

2. Cultivating “fanship”

3. Resonating with great (or at least recognizable) packaging

And … their brand promise?  Well, maybe, that is another posting.

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