5 LinkedIn Social Selling Lessons

by Gerry Moran

Aberdeen research states that 67% of sales teams that use social selling techniques achieve quota vs. 49% that do not – an impressive statistic.

Aberdeen-metrics-chart-2012-example-f1

LinkedIn is one of the biggest tools in the social-selling tool box to help teams achieve this differential. Sometimes we just need to ‘think different’ about the possibilities of how to use these tools to build great results.

5 Different Ways To Think About LinkedIn To Reach Your Social Selling Goals

1. Use LinkedIn as your reputation destination instead of your resume and your customers will be open to your solving services instead of your selling ones. Strong social selling reps use their profile a springboard to building great relationships.

 2. Customers are using LinkedIn to learn and self-educate, so give them what they want with your daily updates and group posts.

3. Small businesses are selling seven days a week. LinkedIn needs to be a part of the small biz tool kit to get more people to walk through the door.

 4. Your competition has access to the same LinkedIn tools as you. Are they using them more effectively to outsell you?

 5. Scary LinkedIn profiles can scare your customers away. Remember, you can’t sell yourself unless you work on your LinkedIn curbside appeal. It’s the easiest way not to blow the sale!

Have you seen a recent tweet that gets you to think about using LinkedIn differently to sell? If so, please share or contact me directly on MarketingThink.com, LinkedIn, Twitter, or Google+.

Good luck adding to your team’s quota success by using LinkedIn! If you are looking for more ideas, please contact me directly at gerry@marketingthink.com.

Gerry Moran is a global social media and content marketer. He is a marketing strategist, entrepreneur, educator and mentor with close to 30 years experience with iconic brands like Purina HBO, IKEA, and SAP. He's also worked for award-winning digital advertising agencies like imc2, Whitman-Hart and Digitas. Gerry also founded a boutique marketing agency and has been an adjunct professor for over 10 years for St. Joseph's University. Gerry Moran

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