5 Content Marketing Plays To Win At Social Selling

Content marketing or social selling success is not as easy as turning on a switch. Using content for sales plays to connect with audiences to drive specific results has proven successful for many marketers and sales organizations.

Having a content action plan or play on your chalkboard will help you move the move the sale forward toward the goal.

5 Ways To Use Content To Become A Better Social Selling Rep

1. Blogging is the 24-7 extension of your brand – helping you articulate your expertise and point of view when the customer wants to hear it!

Blog More To Sell More –> a #socialselling strategy. http://t.co/ygN7hYDj7h pic.twitter.com/pVzY82UrqL

— Gerry Moran (@GerryMoran) July 29, 2014

2. Your customers do not want to be sold. 70% of your customers want their problems solved, so position yourself as a problem solver with great content on LinkedIn, Twitter or blogging so they pick you! 

If 70% of buyers look to solve a problem, why are you selling? http://t.co/QCpPhv71sb #socialselling pic.twitter.com/ma1WuHr4VL

— Gerry Moran (@GerryMoran) August 1, 2014

3. You don’t have to create your own content to connect with your customers. There are five simple ways to source it to connect with them earlier in the buying cycle.

5 Content Archetypes To Plan Your Editorial Strategy Around http://t.co/DVZZ3mVUbo #contentmarketing pic.twitter.com/2dRLwbDdWA — Gerry Moran (@GerryMoran) August 1, 2014

4. Many of your customers are Twitter, so knowing how to send a tweet the right way and not embarrass yourself is a key way to leverage content to help deepen the customer relationship.

How To Avoid Sending An Embarrassing Tweet http://t.co/ct0nNA3g4B #contentmarketing pic.twitter.com/BG0aHKfQ0z — Gerry Moran (@GerryMoran) July 30, 2014

5. Before you jump into using content to try to help your selling strategy, map out your plan. This way your social selling activity will have a greater likelihood to succeed.

Step up your approach to #contentmarketing strategy today, even if you are a salesperson. pic.twitter.com/yO3r15E8nG — Gerry Moran (@GerryMoran) July 30, 2014

Do you have a content play that helped you win the sale? If so, please share below. Or, contact me directly at MarketingThink.com, Twitter, LinkedIn or Google+.contact me directly at MarketingThink.com, Twitter, LinkedIn or Google+.

To win at social selling, we all need to be delivering the right content to the right audience at the right time on the right channel. Maybe one of these five ideas might help you convince another customer to join your team.

Gerry Moran

Gerry Moran is a global social media and content marketer. He is a marketing strategist, entrepreneur, educator and mentor with close to 30 years experience with iconic brands like Purina HBO, IKEA, and SAP. He’s also worked for award-winning digital advertising agencies like imc2, Whitman-Hart and Digitas. Gerry also founded a boutique marketing agency and has been an adjunct professor for over 10 years for St. Joseph’s University.
Gerry Moran