10 Ways To Get Found More Easily On LinkedIn

You’ve filled out your LinkedIn profile. You’ve uploaded your smiling picture, and you posted a few updates. However, you are not getting the LinkedIn profile views that you had hoped? You’re concerned since you understand how important your LinkedIn profile is for your social selling strategy. That social selling strategy won’t work so well if you cannot be found! How can you make your social brand work harder, so you get found on LinkedIn more easily?

Many business professionals, sales executives, small & large businesses and thought leaders stake their claim on the LinkedIn platform in hope to strike riches … in other words, they hope to be found for leads, business, sales opportunities, speaking engagements and other connection opportunities. You need to be able to be found in order to springboard your social brand toward leads and sales!

10 Ways To Make Your LinkedIn Profile Work Harder For Your Social Selling Strategy

I want to provide you a quick read to help you make your LinkedIn profile work harder. I’ve provided 10 ways to make it easier for others to find you on LinkedIn. I’ve identified an easy way that you can activate your LinkedIn profile strategy as if it is your personal pay per click campaign.

Perfect LinkedIn Profile

  • Customize Your LinkedIn URL. A custom URL increases your external visibility on search engines. If your name is taken, add your initial to the front of your last name or add your location to the end.
  • Customize Your 3 LinkedIn URLs With Anchored Text. Give your readers a better idea of what your sites about and add keywords to optimize Google search.
  • Place Keywords In Your Headline. Keywords in your headline will drive internal and external search. Your headline always appears in your Google search results, so make it count!
  • Use Keywords In Your Summary. Keywords placed in your summary will help your profile show up in LinkedIn and external search results. Go Google yourself!
  • Use Keywords In Your Experience Review. Include keywords in your job title to show up in LinkedIn and Google search results. Include keywords through your experience descriptions to help impact LinkedIn and Google search results.
  • Choose The Right Industry Classification. Choose the correct industry to make it easier to be found with internal LinkedIn searches.
  • Turn Off All Privacy Features. Eliminate most privacy features in LinkedIn to be found on LinkedIn and have a better chance to be found on Google and other search engines.
  • Join 50 Relevant Groups. Industry-relevant keywords will improve your LinkedIn and Google search, including geo-targeted search results.
  • Connect Other Sites & Channels. Let people outside of LinkedIn find you by connecting them your other social media sites like Twitter and your blogs.
  • Use Your Email Signature. Use your email signature to help people outside of LinkedIn to find and follow you so you can build your network’s reach.

Do you have another LinkedIn profile tip or trick to help your social selling efforts? If so, please comment below! Or, contact me directly at MarketingThink.com or via Twitter @GerryMoran.

You might enjoy these other tips to help make your LinkedIn profile and social selling efforts as if it were your personal pay-per-click campaign. You can learn how to create a social media profile to help you get found on LinkedIn:

  1. LinkedIn profile
  2. Google Plus profile
  3. Instagram profile
  4. Twitter profile
  5. Pinterest profile

This document is a great social selling, business creating, or connection action plan to help to put you on the pull marketing map for your personal social brand! If you like this slide deck or blog post, you might also find my social media and marketing coaching blog enjoyable. Check out MarketingThink.com.

Gerry Moran is a global social media and content marketer. He is a marketing strategist, entrepreneur, educator and mentor with close to 30 years experience with iconic brands like Purina HBO, IKEA, and SAP. He’s also worked for award-winning digital advertising agencies like imc2, Whitman-Hart and Digitas. Gerry also founded a boutique marketing agency and has been an adjunct professor for over 10 years for St. Joseph’s University.
Gerry Moran

21 Comments

  1. Dan Moyle

    Good tips Gerry. I especially like the group suggestion. Networking is key! I would submit that while keywords in the areas you mentioned can work well, it’s also important to a) make the headline snappy & memorable and b) make the rest readable {not keyword-stuffed and jargon-laden}. Those are my $0.02
    Good stuff here sir!

  2. Gerry Moran (Post author)

    Thanks, Dan! Great input and I agree with you! Snappy is good, especially if it has a key word in it!

    Gerry.

  3. Monica

    Good tips, Gerry – I’m going to put some of your points into action. But here’s something that I’ve constantly found baffling. I’m a freelancer with my toes dipped into all kinds of projects, mostly involving food, but not entirely. I write freelance articles about food. I’m also a social media and web consultant for foodies. I am also in two business partnerships, not related to food, but related to writing and online media. I don’t know how to connect the dots in my LinkedIn profile. Should I take this as a sign that I’ve over-diversified? Or is there a way around it so I can better take advantage of keywords and such? Kind of a big question I know but if you have time I’d love to hear your thoughts.

    With thanks,
    Monica
    http://uk.linkedin.com/in/monicashaw

  4. Pat Cross

    Thank you for the tips. Curious … why are 50 groups necessary rather than, say 10 of the most relevant?

    Pat Cross

  5. Gerry Moran (Post author)

    Hey Monica!

    Thanks for the comment!

    You are not over-diversified at all! Your “foodieness” is your red thread for everything you do. The other projects likely add to it – communicating through writing and online media. That’s easy enough to pull off … credibility-wise and with key words.

    For example, I am an adjunct professor … that has nothing to do with social media. However, it adds to the coaching package.

    Did I over-simplify?

    Gerry.

  6. kotawcontentmarketing

    A well-packaged list of tips. Filling out a LinkedIn profile can be daunting — it’s not the 10-minute, cut-and-paste task you’d expect. You show users how to make the trouble more than worthwhile

  7. Gerry Moran (Post author)

    Thank you so much for your great comment!

  8. Gerry Moran (Post author)

    Hi Pat,

    Great question! The words that are used to describe the groups to which you subscribe contribute to you being found on search.

    The more the better. Just don’t try to heavily participate in all of them!

  9. Joseph Midura

    LinkedIn allows the use of bulleted lists, which could be useful for filling out the “experience” section. Lists are useful and make the page look more organized, but I don’t want my page to look like a grocery list either. Do you recommend them?

  10. Nicole

    Hey Gerry,

    Thanks for the post. I’ve done to various extents the tips you mentioned, but on a related note about LinkedIn, I have heard mixed opinions about connecting with people you are interested in, but don’t actually know. What are your thoughts on that? If a stranger (with a decently filled out profile and picture) sends you a polite message to connect with you on LinkedIn, how will you respond?

    Appreciate your opinion.

  11. Gerry Moran (Post author)

    Hi Nicole,

    GREAT question. You need to first review your goal for using LinkedIn. Before I started to blog and speak, I subscribed to the plan of not linking into any one that I did not know. Now I accept all invites if they “seem” legit and in my space. Personally, I am building my network to distribute social media and marketing coaching content. LinkedIn is an open network and not like Facebook. So, accept away!

    Gerry.

  12. Gerry Moran (Post author)

    Hi Joseph,

    I love lists on LinkedIn. In fact, if you go to LinkedIn.com/in/GerryMoran you will see how I handle lists in my summary. I use them to tell a story vs. making my summary look like a resume.

    My advice is to use bullets to help tell the story of your current position and past positions if it tells a story vs. just listing facts. LinkedIn has moved from a resume-ish platform for your digital hub of your personal brand. So if you can tell the story with key words in bullets or 2-3 sentence summary paragraphs, then do it!

    Gerry.

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  15. Jess Meddows

    Great article, Gerry.

    I just wish LinkedIn allowed you to list two industries. I can’t think of why they don’t, but when I asked them on twitter they said it’s something they’re looking into in the future. It will be really useful for those of us who divide their time equally between two industries.

    Jess

  16. Jen C

    Gerry – can you explain your point about the 3 URLs for LinkedIn? Do you mean the other sites you can link to, like Twitter? I just went into the edit portion to try to do what you recommend, and find no way to do anything around these. Thanks!

  17. Gerry Moran (Post author)

    Hi Jen,

    The 3 links are associated with your web sites that you can customize. They are called “anchored web links” where you hyperlink keyword-driven words to the actual link. Go to your profile and click “Contact Info” and you will see the links at the very bottom.

    Gerry.

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  19. Gerry Moran (Post author)

    Agreed, Jess! Working at SAP in my role could fall under 3 categories, at least!

    When I connect with them at an upcoming meeting in January, I will ask them “what gives”!

    Thanks for spreading the #marketingthink!

    Gerry.

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