How To Create The Perfect LinkedIn Profile Blueprint

Optimizing your LinkedIn profile is key to you managing your social brand. In fact, the Justice Department is spending $544K to improve it’s own LinkedIn profile, reports the Washington Times.

Using this The Perfect LinkedIn Profile Blueprint will help you make your social brand work a little harder for you!

I just returned from SAP’s field marketing kick-off meeting where we provided social media brand tune-ups using a similar format as the blueprint outlines.  Many of the 2,000 people who stopped by our Social Media Genius Bar had their profiles tweaked and enhanced to highlight their true brand! There are many platforms on which your brand can excel, however, one of the key components to your social brand is your LinkedIn profile. LinkedIn is the digital hub for your experience and network of past, present and future clients! You need to invest some key time into your profile because it is the first thing that your contacts check out when they meet you are going to meet you. Did you know that LinkedIn states that only about 50% of users have a completed profile? This under-completed profile is an enormous missed opportunity to be found and to position your social brand!

How To Build The Perfect LinkedIn Profile

Use this social media blueprint to help you build your perfect LinkedIn Profile.

Perfect LinkedIn Profile Blueprint

2013 LinkedIn Profile Character Limits

Knowing the space with which you can work in your LinkedIn profile is key to helping you build your perfect social brand! Here are your character limits:

  • Headline – 120 characters to fill with keywords and a short story about you!
  • Summary – 2,000  characters to tell the story or YOU with keywords and  accomplishments
  • Experience/Position Title – 100 characters to sum up your official experience in a title, or something more creative with keywords
  • Experience/Position Description – 2,000 characters to use keywords to sum up your role and your key accomplishments. Make sure to format this area to make sure it is easy to read!
  • Skills & Expertise – 61 characters for the 50 skills you can list
  • Status updates – 700 characters for an unlimited times per day, however, I recommend only one or two per day. And you can include a hyperlink if you need more room!
  • Groups – 50 groups is your limit, so pick them wisely to show others with whom you are keeping company!
  • Education/Degree – 100 characters to explain your degree to include relevant keyword phrases
  • Education/Activities & Societies – 500 characters to give an overview that can tie into your career
  • Education Description – 1,000 characters to offer an overview of what you studied and how it is relevant to your career
  • Additional Info/Interests – 1,000 characters to further explain your background and show how interesting you really are!
  • Honors & Awards – 1,000 characters to shine the spotlight on YOU! Even if you won a sales award, it’s a great accomplishment to list!

I would love to know if you have a tip or trick with the way you use LinkedIn! If you do, please comment below or reach out to me directly at MarketingThink.com. You can also follow me on Twitter @GerryMoran.

Good luck with fine-tuning your social brand with the Perfect LinkedIn Profile Blueprint! Once you update your profile, please reach out and link in to me at www.linkedin.com/in/gerrymoran/!

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Gerry Moran is Head of Social Media Marketing for SAP in North America, where he leads social demand generation, channel management, social intelligence and social selling strategy. He is a marketing strategist, entrepreneur, educator and mentor with close to 30 years experience with iconic brands like Purina HBO, IKEA, and SAP. He's also worked for award-winning digital advertising agencies like imc2, Whitman-Hart and Digitas. Gerry also founded a boutique marketing agency and has been an adjunct professor for over 10 years for St. Joseph's University. Gerry Moran

Comments

  1. Time for some spring cleaning! How To Create The Perfect LinkedIn Profile Blueprint via @GerryMoran: http://t.co/UTgA3GRtds

  2. Thank you a lot for this article, branding is very important for any company, which can be done through marketing linkedin profile.The blue print is very easy to follow on how to create a perfect Linkedin profile for any new user.

  3. Social Branding: How To Create The Perfect LinkedIn Profile Blueprint http://t.co/vyh4hIPBjQ via @gerrymoran [Awesome tips!]

  4. Good tips – “Social Branding: How To Create The Perfect LinkedIn Profile Blueprint” http://t.co/pr6pfEHhIH via @GerryMoran

  5. Social Branding: How To Create The Perfect LinkedIn Profile Blueprint http://t.co/x7QraAtrdB @GerryMoran has awesome infographs!

  6. Thanks, Aruna! I am glad you enjoyed the simple approach to increasing a brand’s or individual’s effectiveness.

  7. Good tips for updating LI! Social Branding: How To Create The Perfect LinkedIn Profile Blueprint http://t.co/wmkD2tp4pk via @GerryMoran

  8. Thank you so much for sharing your great webpage.

  9. Quality articles is the main to invite the visitors to pay a visit the
    web site, that’s what this website is providing.

  10. I’ve read a few excellent stuff here. Certainly value bookmarking for revisiting. I wonder how so much attempt you set to create this type of excellent informative site.

  11. My partner and I absolutely love your blog and find many of your post’s to be just what I’m looking for.

    Do you offer guest writers to write content to suit your needs?

    I wouldn’t mind publishing a post or elaborating on many of the subjects you write concerning here. Again, awesome weblog!

  12. Thank you so much! My short-term plan is to keep my blog content 100% homegrown. So, thank you for the offer, very kind of you!

  13. I keep looking for helpful information about LinkedIn. This article was certainly helpful. Hopefully, from your review, I will be able to create a great LinkedIn profile.

    Do you have other tips about LinkedIn?

  14. Thanks, Lee! Good luck with your adjustments!

    Gerry.

  15. Doеs your blog hаve a contact page? I’m having trouble
    lοcаting it but, I’d like tо send you an email. I’ve got some creative ideaѕ
    for your blog you mіght be interested in hearing. Either way, great blog аnd I look forward to seeing
    it improve over time.

  16. Yes, the contact page is actually on each page and noted by “contact” –> marketingthink.com/contact

  17. Having read many blog posts about achieving LinkedIn success, I especially applaud your simple infographic with the “coaching” rationale. I’ve been actively using the site since 2007ish and I’d not thought of expanding the publications section with guest blog post links. Thanks Gerry!

  18. Hi Ari,

    Glad you found the infographic helpful, Ari! It’s the little things in the profile that get you found!

    Gerry.

  19. Scott says:

    Thanks Gerry, – LOVE IT. Blew my profile up and re-did. I am likely to de-do again this weekend. The more I think about it the more changes I make….for the better!

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