Home » Blog by Gerry Moran » How To Write The Perfect Tweet

How To Write The Perfect Tweet

02/22/2013 By 66 Comments
PinExt How To Write The Perfect Tweet

With only 140 characters in play, it seems pretty simple to write the perfect tweet! How hard can it really be when all you need is a few words to get your point across to your followers? Unfortunately, that is what many marketers and their management think how it works.

Perfection is not so easy to accomplish where there is so little room to work with. With limited real estate, your less than perfect tweet mistakes are magnified by your lack of skills and mistakes. Consequences can range from hurting your personal brand to leaving opportunity on the table by under-reaching or under-engaging with your current and potential audience!

To write the perfect tweet you need to connect your business goal you wish with your social content delivery. For instance, you may want to increase your thought leadership or drive awareness of your business.

3 Goals For Your Perfect Tweet

You likely will land on three social media goals for your tweets

  • Amplify. You need to amplify your story with tweets.
  • Engage. You need people to read the tweet, click on it or pass the message on to others.
  • Convert. You need to have helped people enough with your great content that you contact you to do something. For instance, they might want to hire you to be their social media marketing coach!

Does Your Perfect Tweet Pass The Twitter Filter?

When you finally sit down to write your perfect tweet you need to make sure it passes through three key filters. Ask yourself this question before you hit that send button!

  • Is it interesting and readable?
  • Is it interesting enough to click?
  • Is it compelling and build to be retweeted?

How To Write The Perfect Tweet Blueprint

Pew reports that adult usage of Twitter had doubled from 2011 to 2012, so “getting it write” is key to you maximizing Twitter’s potential.

How To Write The Perfect Tweet How To Write The Perfect Tweet

Please pin this blueprint somewhere close to your physical or virtual desktop to help write the perfect tweet! Follow the instructions and you will reach more people and get more people to engage with your content!

Do you have a tip that you can share to create a better tweet? If so, please comment below or contact me directly at MarketingThink.com! You can also follow me on Twitter @GerryMoran!

Social Media Marketing Blueprints

If you enjoyed this straight-forward way of presenting a how-to way of making your social media messaging better, please check out these other posts!

If you use these ideas to create the perfect tweet others will have a better chance to see your messages so you can start to become of the pre-sales conversation earlier, or they can pass your tweets on to help you build your thought leadership and following!

Gerry Moran

Syndication Note: When syndicating this blog post, please attribute MarketingThink.com instead of the blog where I have guest-posted. Thank you.

Filed Under: Twitter Tagged With: ,

Comments

  1. @BodenPR says:
    03/04/2013 at 12:44

    #PR professionals, check out this neat blueprint for crafting tweets – http://t.co/4KX5ZXxgS1.

  2. @carolina_salas says:
    03/04/2013 at 13:47

    I enjoyed this infographic on How To Write The Perfect Tweet http://t.co/KKcgQHyvsB

  3. @LakeRecruitment says:
    03/04/2013 at 13:57

    A How To: The Perfect Tweet. Amplify. Engage. Convert. http://t.co/fz7iJ6igyp #marketing #digital

  4. @TheCoffice says:
    03/04/2013 at 14:35

    A blueprint for turning 140 characters into the perfect tweet: http://t.co/kQWvo5AMc5

  5. @BeyondtheSquare says:
    03/04/2013 at 21:44

    How to write the #perfect #tweet, great tips @GerryMoran! http://t.co/z4q7yS47gB

  6. @BeyondtheSquare says:
    03/04/2013 at 22:30

    How to write the #perfect #tweet, great info @GerryMoran! http://t.co/z4q7yS47gB

  7. @eventbrite says:
    03/05/2013 at 02:35

    Amplify. Engage. Convert. How To Write The Perfect Tweet http://t.co/kPYxzxwOSw via @GerryMoran

  8. @LibrisMedia says:
    03/05/2013 at 05:16

    Learn how to write the “Perfect Tweet” http://t.co/mLzdsDtRcA @Construct_PR @GerryMoran #socialmedia

  9. @fsrede says:
    03/05/2013 at 06:35

    Qual a forma correta de tuitar? Infográfico ensina como escrever um #tweet impecável: http://t.co/VpmqtLWmYN

  10. @JoseBilingue says:
    03/05/2013 at 09:40

    A Basic How To if you want to be really deliberate: “How To Write The Perfect Tweet” http://t.co/TYq2BVzSO9

  11. Adam Zand says:
    03/05/2013 at 10:30

    Meh – you’re over (marketing) thinking it … pic.twitter.com/FtfLabujjY ;)

  12. Gerry Moran says:
    03/05/2013 at 11:33

    Hi Adam,

    Nice play on words! Great input, thanks! I wanted to be explicit with the ways in which you can build the tweet for maximum exposure! Not tweeting boring sh_t is a given! I’ll not something like that with the next revision!

    Cheers.

    @GerryMoran

  13. @SummitSocial says:
    03/05/2013 at 12:40

    How to Build the Perfect Tweet – Clever infographic by @marketingthink. http://t.co/lXnWRzr7Nr

  14. @MaybreyMkt says:
    03/05/2013 at 15:16

    What does the perfect tweet look like? Where here you have it: http://t.co/0xU6NI4If4 #socialmedia

  15. @Caitlin_Ferry says:
    03/05/2013 at 17:07

    Fantastic tweet blueprint RT@eventbrite: Amplify. Engage. Convert. How To Write The Perfect Tweet http://t.co/FE7v24o97T via @GerryMoran

  16. @JohnnyPLaunch says:
    03/06/2013 at 02:58

    Now they tell us! – blueprint on how to build the ‘perfect’ tweet http://t.co/gURvIzYYET #engaging & #informing audiences

  17. @FrancisDThomas says:
    03/06/2013 at 06:58

    Useful social media #howto guides http://t.co/hZKaZZhYGF http://t.co/ZaMxVTdfJU

  18. @filippo_marano says:
    03/06/2013 at 14:21

    Come scrivere il #tweet perfetto: http://t.co/CbuIN3oHIL via
    @GerryMoran http://t.co/CCq66WHbK1

  19. @PandaSecurityUK says:
    03/07/2013 at 05:54

    #PerfectTweetGuide http://t.co/WMlFRKu6hw. Thanks @GerryMoran & @thinktanklondon

  20. @rolikeusch says:
    03/07/2013 at 09:37

    für alle die den perfekten tweet schreiben möchten – http://t.co/pL9Ojrr09g http://t.co/s7kgUWHhYr

  21. @planner_media says:
    03/07/2013 at 11:30

    ¿Quieres saber cómo escribir el tweet perfecto? http://t.co/Lr3iv1HJj2 #pmsocial #redessociales

  22. @lmenne says:
    03/07/2013 at 15:28

    Good read for all of us Twitter people. -> How To Write The Perfect Tweet http://t.co/7oCXdDerDT via @GerryMoran

  23. @ctrlf_marketing says:
    03/08/2013 at 04:25

    Infográfico mostra como compor um #tweet perfeito. Por @GerryMoran : http://t.co/6AggRFDuuB

  24. @sheilanfox says:
    03/08/2013 at 12:40

    New to #Twitter? How to build the perfect #tweet via @GerryMoran. Great visual and suggestions. http://t.co/hWy3auSAcf

  25. @eogez says:
    03/11/2013 at 00:30

    Le tweet parfait ressemble à ça : http://t.co/iiKq0w0uCC selon @GerryMoran

  26. @marielaforge says:
    03/11/2013 at 02:32

    How to Write The Perfect Tweet? Architecture of a Perfect Message, by the #socialmedia Strategist @GerryMoran
    http://t.co/LnoxlYXZXU

  27. @cmic says:
    03/11/2013 at 03:28

    “@eogez: Le tweet parfait ressemble à ça : http://t.co/hmxwcXoRJX selon @GerryMoran” #Howto

  28. @amisha_sud says:
    03/12/2013 at 08:38

    How To Write The Perfect #Tweet http://t.co/ABDT4LcByN via @GerryMoran Is your #socialmediastrategist doing it right?

  29. @routhierp says:
    03/12/2013 at 10:27

    How to write better #tweets. A clever #infographic by @gerrymoran. http://t.co/xglq2tQ8Qk

  30. @501Tech says:
    03/12/2013 at 13:01

    Simple infographic: How To Write The Perfect Tweet via @GerryMoran http://t.co/FuiClpi6KD

  31. @cescobar78 says:
    03/12/2013 at 15:00

    GREAT STUFF!!! —> RT @GerryMoran: Here’s a [Blueprint] to write the perfect #SXSW tweet! http://t.co/ELpEJDOIde

  32. @sarahdberlin says:
    03/13/2013 at 05:22

    Don’t forget to leave room for a RT! @GerryMoran How to Write the Perfect Tweet http://t.co/oLYSskEAP6

  33. @cpasquer says:
    03/13/2013 at 10:01

    How to build the perfect Tweet : http://t.co/aZlBJLAqXI , a good advice to follow for #CM by @GerryMoran http://t.co/EWJ6CqbQQ5

  34. @LaetitiaDotCom says:
    03/13/2013 at 12:50

    L’art du tweet parfait, by @GerryMoran – http://t.co/9KQ2lp5DcC

  35. @NikaDrobnic says:
    03/13/2013 at 15:14

    To be creative in 140 RT @LibrisMedia How to write the “Perfect Tweet” http://t.co/LsaSjfKSj0 … @Construct_PR @GerryMoran #socialmedia

  36. @Juniper_Partner says:
    03/14/2013 at 05:35

    Thoughtful Infographic http://t.co/6AXND8sVsz How to write the Perfect Tweet by @marketingthink

  37. @AHiribarrondo says:
    03/16/2013 at 03:17

    How to write the #perfect Tweet(s)?

    Thanks to you, @GerryMoran: nice tips!

    [ http://t.co/XevbOqDA98 ]

    NB: Sorry, not a pro yet… :-)

  38. @axongarside says:
    03/16/2013 at 13:00

    Twitpic: A blueprint for the perfect Tweet! from @GerryMoran http://t.co/gCgDWg9Jg2 http://t.co/TEAd952A8D

  39. @MaximizerCRM says:
    03/18/2013 at 10:11

    Start using this blueprint [Blog] How to Write The Perfect #Tweet via @GerryMoran at http://t.co/UPYkUsxx7n http://t.co/6Cui5rZ5hH #social

  40. @theartofnewbiz says:
    03/20/2013 at 07:29

    Interesting, how to write perfect tweet, but isn’t twitter best used for useful info, not constant calls to action? http://t.co/GX3o9kbrRf

  41. @nicolasfabjan says:
    03/20/2013 at 08:05

    3 steps for the perfect tweet http://t.co/k9WpukZoNe

  42. @rdolishny says:
    03/23/2013 at 18:56

    Missed this year’s #petertweeter and want to get ready for 2014? How to tweet infographic! http://t.co/t09yMNavma

  43. @IconFoodMktg says:
    03/25/2013 at 10:25

    For those of us struggling with writing the perfect Tweet. Hopefully this link helps! http://t.co/fhhv5N3dRV

  44. @marysebezaire says:
    03/25/2013 at 12:33

    Good tips on how to build the perfect tweet by @gerrymoran http://t.co/DxDQIxFXzO

  45. @CreativeVisioNC says:
    03/26/2013 at 09:05

    How-to Tuesday: tips for writing the perfect tweet http://t.co/ldzca3c1U9

Trackbacks

  1. Competitive Intelligence Tools | 5 Ways To Use Twitter To Spy On Your Competition says:
    02/23/2013 at 15:53

    [...] Identify the best way to communicate with twitter by developing best practice tweets [...]

  2. How To Build The Perfect Twitter Profile says:
    02/25/2013 at 14:04

    [...] Blueprint To Build The Perfect Tweet [...]

  3. Help Wanted: New Pope With Best-Practice Twitter Skills - MarketingThink by Gerry Moran | Social Media & Marketing Coaching Blog says:
    03/02/2013 at 18:29

    [...] How To Write the Perfect Tweet [...]

  4. BluePrint For An Effective Tweet Infographic says:
    03/04/2013 at 04:36

    [...] Infographic Source: MarketingThink.com [...]

  5. Infographic: How to Write the Perfect Tweet | Marketing Technology Blog says:
    03/05/2013 at 07:15

    [...] Aside from having something great to say, there is a pattern to writing a good tweet on Twitter. (Are you following me and the Marketing Technology Blog?). Gerry Moran has written a great post and put together a blueprint for publishing the perfect tweet. [...]

  6. So sieht der pefekte Tweet aus | Online Marketing News says:
    03/06/2013 at 00:50

    [...] schon eine große Herausforderung, einen Tweet zu konstruieren, der auch bei den Usern ankommt. Bei marketingthink haben wir dazu eine Infografik gefunden, die als Leitfaden für den perfekten Tweet angesehen [...]

  7. The Top 12 Marketing Automation Articles Curated Today, Wednesday, 3/6/13 « The Marketing Automation Alert says:
    03/06/2013 at 08:40

    [...] [INFOGRAPHIC] How To Write The Perfect Tweet Blueprint – MarketingThink [...]

  8. Blueprint For The Perfect Tweet - Embrace Disruption Public Relations says:
    03/06/2013 at 09:54

    [...] point and not spouting nonsense. Unfortunately, this may be harder than it seems. But never fear, MarketingThink.com has compiled this blueprint (below) to guide us in our [...]

  9. RollUp MediaThree ways to improve your social media efforts - RollUp Media says:
    03/06/2013 at 10:09

    [...] spk in your tweets?Do you leave space for your retweeters to add content at the end of your tweet? Gerry Moran from Marketing Think has a few tips – and a very useful chart (see above) you should study closely… And [...]

  10. Writing a Tweet: A Lesson for Novice and Experienced AlikeWebServes Blog says:
    03/06/2013 at 11:08

    [...] reading Gerry Moran’s blog post How to Write the Perfect Tweet, a few things stand [...]

  11. A Blueprint For Writing The Perfect Tweet says:
    03/06/2013 at 14:24

    [...] Additional helps are found in Gerry’s article, “How To Write The Perfect Tweet”. [...]

  12. Aprendiendo a escribir el tweet perfecto | Mandhala says:
    03/06/2013 at 23:43

    [...] Los que trabajamos en comunicación y pensamos constantemente en titulares, lo tenemos algo más fácil. Aunque Twitter tiene sus propias reglas. Y nos las muestra Marketing Think.com en esta infografía, además de enseñarnos unos pasos sencillos sobre cómo sacar el mejor partido de cada palabra y conseguir el tweet perfecto. [...]

  13. What Makes a Perfect Tweet? | This is MY Soapbox says:
    03/07/2013 at 06:18

    [...] How To Write The Perfect Tweet Blueprint (marketingthink.com) [...]

  14. How to write the perfect tweet | Sweet Retweets says:
    03/07/2013 at 13:29

    [...] infographic from MarketingThink‘s Gerry Moran caught our eye this [...]

  15. Der Seoday Wochenrückblick Nr.2 - KW10 SEO DAY Die Konferenz für Suchmaschinenoptimierung in Deutschland says:
    03/08/2013 at 05:19

    [...] Appelles von OnlineMarketing.de hat in einem wirklich guten Post mal zusammengefasst und von marketingthink.com ins deutsche übersetzt, worauf es bei einem Tweet ankommt. Diese 140 Zeichen können, wie bestimmt [...]

  16. Help Wanted: New Pope With Best-Practice Twitter Skills says:
    03/08/2013 at 07:30

    [...] How To Write the Perfect Tweet [...]

  17. Weekly Reads – New Facebook Announcement and SXSW 2013 | GroundFloor Media Blog says:
    03/08/2013 at 10:20

    [...] Think: A Blueprint for the Perfect Tweet Quick! You have to send out a 140-character tweet in the next 10 minutes to represent your brand [...]

  18. Baukasten: So sieht der perfekte Tweet aus - ethority Social Media Intelligence Blog says:
    03/11/2013 at 02:01

    [...] maximal 140 Zeichen lang sind. Deshalb ist dieses Postings auch knapp, aber hoffentlich informativ. Marketingthink.com hat ein Schaubild mit den wichtigsten Regeln für effektive Tweets erstellt. Hier sind die [...]

  19. How To Build The Perfect Tweet | Views from 590 says:
    03/12/2013 at 13:57

    [...] point and not spouting nonsense. Unfortunately, this may be harder than it seems. But never fear, MarketingThink.com has compiled this blueprint (below) to guide us in our [...]

  20. Infographic: How to Write the Perfect Tweet | Ideal Email Marketing says:
    03/26/2013 at 19:32

    [...] Aside from having something great to say, there is a pattern to writing a good tweet on Twitter. (Are you following me and the Marketing Technology Blog?). Gerry Moran has written a great post and put together a blueprint for publishing the perfect tweet. [...]

  21. #DamnIWishIdHaveTweetedThat and Other Twitter News You Should Give a Tweet About - MarketingSavant says:
    04/05/2013 at 05:49

    [...] more: MarketingThink and [...]

Speak Your Mind

*