How To Write The Perfect Tweet

With only 140 characters in play, it seems pretty simple to write the perfect tweet! How hard can it really be when all you need is a few words to get your point across to your followers? Unfortunately, that is what many marketers and their management think how it works. Are you one of the 80% B2B companies using Twitter, but not quite sure if you are putting out tweets that are driving business?  (source: Brafton)

Perfection is not so easy to accomplish where there is so little room to work with. With limited real estate, your less than perfect tweet mistakes are magnified by your lack of skills and mistakes. Consequences can range from hurting your personal brand to leaving opportunity on the table by under-reaching or under-engaging with your current and potential audience!

To write the perfect tweet you need to connect your business goal you wish with your social content delivery. For instance, you may want to increase your thought leadership or drive awareness of your business.

3 Goals For Your Perfect Tweet

You likely will land on three social media goals for your tweets

  • Amplify. You need to amplify your story with tweets.
  • Engage. You need people to read, comment or pass the message on to others.
  • Convert. You need readers to complete some conversion-related activity, such as a click to visit a registration page or key destination page.

Does Your Perfect Tweet Pass The Twitter Filter?

When you finally sit down to write your perfect tweet you need to make sure it passes through three key filters. Ask yourself this question before you hit that send button!

  • Is it interesting and readable?
  • Is it interesting enough to click?
  • Is it compelling and build to be retweeted?

How To Write The Perfect Tweet Blueprint

Pew reports that adult usage of Twitter had doubled from 2011 to 2012, so “getting it write” is key to you maximizing Twitter’s potential.

How To Write The Perfect Tweet

Please pin this blueprint somewhere close to your physical or virtual desktop to help write the perfect tweet! Follow the instructions and you will reach more people and get more people to engage with your content!

Do you have a tip that you can share to create a better tweet? If so, please comment below or contact me directly at MarketingThink.com! You can also follow me on Twitter @GerryMoran!

Social Media Marketing Blueprints

If you enjoyed this straight-forward way of presenting a how-to way of making your social media messaging better, please check out these other posts!

If you use these ideas to create the perfect tweet others will have a better chance to see your messages so you can start to become of the pre-sales conversation earlier, or they can pass your tweets on to help you build your thought leadership and following!

Gerry Moran

Syndication Note: When syndicating this blog post, please attribute MarketingThink.com instead of the blog where I have guest-posted. Thank you.

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Gerry Moran is Head of Social Media Marketing for SAP in North America, where he leads social demand generation, channel management, social intelligence and social selling strategy. He is a marketing strategist, entrepreneur, educator and mentor with close to 30 years experience with iconic brands like Purina HBO, IKEA, and SAP. He's also worked for award-winning digital advertising agencies like imc2, Whitman-Hart and Digitas. Gerry also founded a boutique marketing agency and has been an adjunct professor for over 10 years for St. Joseph's University. Gerry Moran

Comments

  1. #PR professionals, check out this neat blueprint for crafting tweets – http://t.co/4KX5ZXxgS1.

  2. I enjoyed this infographic on How To Write The Perfect Tweet http://t.co/KKcgQHyvsB

  3. A How To: The Perfect Tweet. Amplify. Engage. Convert. http://t.co/fz7iJ6igyp #marketing #digital

  4. A blueprint for turning 140 characters into the perfect tweet: http://t.co/kQWvo5AMc5

  5. How to write the #perfect #tweet, great tips @GerryMoran! http://t.co/z4q7yS47gB

  6. How to write the #perfect #tweet, great info @GerryMoran! http://t.co/z4q7yS47gB

  7. Amplify. Engage. Convert. How To Write The Perfect Tweet http://t.co/kPYxzxwOSw via @GerryMoran

  8. Learn how to write the “Perfect Tweet” http://t.co/mLzdsDtRcA @Construct_PR @GerryMoran #socialmedia

  9. Qual a forma correta de tuitar? Infográfico ensina como escrever um #tweet impecável: http://t.co/VpmqtLWmYN

  10. A Basic How To if you want to be really deliberate: “How To Write The Perfect Tweet” http://t.co/TYq2BVzSO9

  11. Meh – you’re over (marketing) thinking it … pic.twitter.com/FtfLabujjY ;)

  12. Hi Adam,

    Nice play on words! Great input, thanks! I wanted to be explicit with the ways in which you can build the tweet for maximum exposure! Not tweeting boring sh_t is a given! I’ll not something like that with the next revision!

    Cheers.

    @GerryMoran

  13. How to Build the Perfect Tweet – Clever infographic by @marketingthink. http://t.co/lXnWRzr7Nr

  14. What does the perfect tweet look like? Where here you have it: http://t.co/0xU6NI4If4 #socialmedia

  15. Fantastic tweet blueprint RT@eventbrite: Amplify. Engage. Convert. How To Write The Perfect Tweet http://t.co/FE7v24o97T via @GerryMoran

  16. Now they tell us! – blueprint on how to build the ‘perfect’ tweet http://t.co/gURvIzYYET #engaging & #informing audiences

  17. Useful social media #howto guides http://t.co/hZKaZZhYGF http://t.co/ZaMxVTdfJU

  18. Come scrivere il #tweet perfetto: http://t.co/CbuIN3oHIL via
    @GerryMoran http://t.co/CCq66WHbK1

  19. #PerfectTweetGuide http://t.co/WMlFRKu6hw. Thanks @GerryMoran & @thinktanklondon

  20. für alle die den perfekten tweet schreiben möchten – http://t.co/pL9Ojrr09g http://t.co/s7kgUWHhYr

  21. ¿Quieres saber cómo escribir el tweet perfecto? http://t.co/Lr3iv1HJj2 #pmsocial #redessociales

  22. Good read for all of us Twitter people. -> How To Write The Perfect Tweet http://t.co/7oCXdDerDT via @GerryMoran

  23. Infográfico mostra como compor um #tweet perfeito. Por @GerryMoran : http://t.co/6AggRFDuuB

  24. New to #Twitter? How to build the perfect #tweet via @GerryMoran. Great visual and suggestions. http://t.co/hWy3auSAcf

  25. Le tweet parfait ressemble à ça : http://t.co/iiKq0w0uCC selon @GerryMoran

  26. How to Write The Perfect Tweet? Architecture of a Perfect Message, by the #socialmedia Strategist @GerryMoran
    http://t.co/LnoxlYXZXU

  27. “@eogez: Le tweet parfait ressemble à ça : http://t.co/hmxwcXoRJX selon @GerryMoran” #Howto

  28. How To Write The Perfect #Tweet http://t.co/ABDT4LcByN via @GerryMoran Is your #socialmediastrategist doing it right?

  29. How to write better #tweets. A clever #infographic by @gerrymoran. http://t.co/xglq2tQ8Qk

  30. Simple infographic: How To Write The Perfect Tweet via @GerryMoran http://t.co/FuiClpi6KD

  31. GREAT STUFF!!! —> RT @GerryMoran: Here’s a [Blueprint] to write the perfect #SXSW tweet! http://t.co/ELpEJDOIde

  32. Don’t forget to leave room for a RT! @GerryMoran How to Write the Perfect Tweet http://t.co/oLYSskEAP6

  33. How to build the perfect Tweet : http://t.co/aZlBJLAqXI , a good advice to follow for #CM by @GerryMoran http://t.co/EWJ6CqbQQ5

  34. L’art du tweet parfait, by @GerryMoran – http://t.co/9KQ2lp5DcC

  35. To be creative in 140 RT @LibrisMedia How to write the “Perfect Tweet” http://t.co/LsaSjfKSj0 … @Construct_PR @GerryMoran #socialmedia

  36. Thoughtful Infographic http://t.co/6AXND8sVsz How to write the Perfect Tweet by @marketingthink

  37. How to write the #perfect Tweet(s)?

    Thanks to you, @GerryMoran: nice tips!

    [ http://t.co/XevbOqDA98 ]

    NB: Sorry, not a pro yet… :-)

  38. Twitpic: A blueprint for the perfect Tweet! from @GerryMoran http://t.co/gCgDWg9Jg2 http://t.co/TEAd952A8D

  39. Start using this blueprint [Blog] How to Write The Perfect #Tweet via @GerryMoran at http://t.co/UPYkUsxx7n http://t.co/6Cui5rZ5hH #social

  40. Interesting, how to write perfect tweet, but isn’t twitter best used for useful info, not constant calls to action? http://t.co/GX3o9kbrRf

  41. 3 steps for the perfect tweet http://t.co/k9WpukZoNe

  42. Missed this year’s #petertweeter and want to get ready for 2014? How to tweet infographic! http://t.co/t09yMNavma

  43. For those of us struggling with writing the perfect Tweet. Hopefully this link helps! http://t.co/fhhv5N3dRV

  44. Good tips on how to build the perfect tweet by @gerrymoran http://t.co/DxDQIxFXzO

  45. How-to Tuesday: tips for writing the perfect tweet http://t.co/ldzca3c1U9

  46. Amplify. Engage. Convert. Just gave this a shot. We shall see how it goes and if I can get better at it. I think I can. I think I can. I think I can.

  47. Good luck, Sylvia! We have seen this approach work with our SAP demand generation campaigns! Let me know if you have any follow-up questions!

    Gerry.

  48. Hi Gerry
    You do a great Job!
    Trank you!

  49. Thanks, Roland! Honored that you say so!

    Gerry.

  50. Pretty nice post. I just stumbled upon your weblog and wished to say that I have
    really enjoyed surfing around your blog posts.
    In any case I’ll be subscribing to your feed and I hope you
    write again soon!

  51. Thanks, Shayna! I am glad that you enjoy my blog! Thanks for subscribing and spreading the #marketingthink!

    Gerry.

  52. Jacob Schur says:

    This is the perfect formula to prevent #tweeterscramp!

Trackbacks

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  7. [...] point and not spouting nonsense. Unfortunately, this may be harder than it seems. But never fear, MarketingThink.com has compiled this blueprint (below) to guide us in our [...]

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