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How Many Calls Have You Received From SEO Experts?

I recently had a discussion with a group of small business owners and local attorneys who shared with me that they continually receive calls from consultants and search companies that can guarantee results! Some of the owners “got it” that there was “something up” with this guarantee. Others have concluded that search is somewhat commoditized and there is not differentiation. Small business owners need to beware! Not all self-proclaimed SEO experts are created equal. Why do you need to beware? Search marketing is a true hero in today’s recessionary and…
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Apple & Lady Gaga … Birds of a Feather

Comparing a business icon to a entertainer that is named Gaga might seem silly. However, their methodology to deepen their branding is similar. Their  approach includes: 1. Simple messaging 2. Cultivating “fanship” 3. Resonating with great (or at least recognizable) packaging And … their brand promise?  Well, maybe, that is another posting. Follow @GerryMoran