Author Archive: Gerry Moran

Gerry Moran is a global social media and content marketer. He is a marketing strategist, entrepreneur, educator and mentor with close to 30 years experience with iconic brands like Purina HBO, IKEA, and SAP. He's also worked for award-winning digital advertising agencies like imc2, Whitman-Hart and Digitas. Gerry also founded a boutique marketing agency and has been an adjunct professor for over 10 years for St. Joseph's University. Gerry Moran

Develop Your SEO Strategy From Your Customer’s Shoes

Content is king, especially when you need your business’ web and blog copy to attract customers who use search marketing! One tip that I always pass on to my clients is to alway use key words and phrases in Web copy and posts that are natural and written from the perspective, and the shoes of the customers – what is he or she typing when he or she sits down at the computer and uses Google! But before you consider what you write, you need to consider for whom you…
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15 Ways to Connect With Your Customer

These tips are sooooo self-explanatory. Take a look and see what you think you can start to implement with your  company today! Be a part of you customers’ comparison shopping Give your customers a reason to stock up with your brand and be a smart shopper Be authentically appreciative and say … “thank you” Acknowledge those that are loyal to your brand Reinforce credibility in your brand by being a part of the social conversation Let you customers know if there is good news Provide a venue for customer reviews…
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Mobile Drives Awareness, Consideration & Conversion

The mobile connection is ubiquitous. iPads, iPhones, Droids, etc. are everywhere! There is not a day, yet alone hour, that you see someone checking her phone for some update. Many big-name retailers are using this growing opportunity. They are moving to use mobile devices and communication to connect and engage with their customers and prospects to drive the purchase roadmap — thinking about buying, researching her buy and then actual purchase — whether they’re in a store, in transit, at work or at home. You can make your small- and mid-sized…
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6 Tips to Increase Sales for Your Small Business

Looking for ways to get more customers through your front door?  Here are six ways to impact your business sales … TODAY! 1. Ask for your customers’ contact info. If you let your customers know why you want to keep in touch with them (e.g., coupons, value-added information, sale dates, etc.) they will be happy to give you their contact information. However, remember, with power comes great responsibility. So let them know! 2. Ask your customers what they want you to offer. All you have to do is ask and…
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How Many Calls Have You Received From SEO Experts?

I recently had a discussion with a group of small business owners and local attorneys who shared with me that they continually receive calls from consultants and search companies that can guarantee results! Some of the owners “got it” that there was “something up” with this guarantee. Others have concluded that search is somewhat commoditized and there is not differentiation. Small business owners need to beware! Not all self-proclaimed SEO experts are created equal. Why do you need to beware? Search marketing is a true hero in today’s recessionary and…
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Apple & Lady Gaga … Birds of a Feather

Comparing a business icon to a entertainer that is named Gaga might seem silly. However, their methodology to deepen their branding is similar. Their  approach includes: 1. Simple messaging 2. Cultivating “fanship” 3. Resonating with great (or at least recognizable) packaging And … their brand promise?  Well, maybe, that is another posting. Follow @GerryMoran